US Marketing Manager at CASETiFY

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, TechnologyIndustries

Requirements

4–6 years of experience in PR, communications, or brand marketing, ideally within fashion, lifestyle, tech, or consumer goods
Strong track record of securing earned media and managing PR campaigns end-to-end (including agency and/or in-house experience)
Networked across UK media landscape with solid editor and journalist relationships
Proven experience working with creators/influencers and driving social advocacy programs
Experience managing integrated campaigns across PR, social, influencer, and experiential
Exceptional written and verbal communication skills; confident in crafting narratives and pitching media
Data-driven and organized, with strong attention to detail and ability to juggle multiple projects
Passion for culture, community, and digital-first storytelling
Comfortable working in a fast-paced, international, and highly collaborative environment
Fluent in English; other European languages a plus

Responsibilities

Lead PR strategy and execution for the US market — working with internal teams and agency partners to secure earned media, product placements, and campaign coverage
Manage day-to-day relationships with PR agency, media outlets, and editors to ensure consistent and high-quality brand visibility
Develop and localize press materials, press releases, and media pitches in collaboration with the global communications team
Coordinate US-specific media moments, interviews, and events tied to major launches or cultural tentpoles
Track and report PR performance (press clippings, impressions, sentiment), identifying opportunities to optimize future efforts
Contribute to the ideation and planning of local brand activations, pop-ups, and events to engage with the community
Own crisis comms coordination in partnership with HQ, as needed
Build and nurture CASETiFY’s US creator network — from influencers and tastemakers to creatives and cultural voices
Support the team product seeding, influencer gifting, and advocacy strategies to generate UGC and social buzz
Partner with creators on content and collaborations that align with brand moments and product drops
Track influencer campaign impact (engagement, reach, EMV, conversions) and manage creator relationship lifecycle
Manage the content calendar for US social media channels, ensuring a consistent and engaging stream of content
Ideate and produce original content (photos, videos, graphics) specifically for platforms like Instagram, TikTok, and YouTube
Oversee the end-to-end production process for social campaigns, from concept development to filming, editing, and final posting
Collaborate with internal teams and external creators to ensure all social content aligns with brand voice and marketing goals
Monitor social media channels, engage with the community, and respond to comments and messages to build brand loyalty
Analyze social media performance metrics to identify trends, optimize content, and grow the audience
Stay up-to-date with the latest social media trends, platform updates, and best practices to keep the brand's presence fresh and relevant

Skills

PR Strategy

Influencer Marketing

Social Media Strategy

Content Creation

Event Management

Crisis Communications

Media Relations

Press Releases

Media Pitches

UGC Generation

Campaign Execution

Earned Media

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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