Trade Marketing Specialist at Abbott

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Min bachelor’s degree with major in Business or Commerce; Master’s degree in same field is an advantage
5 years experience, minimum 2 years as Trade Marketing or similar
Proven record of working closely with or at trade channels is essential
Proficiency in data analysis and reporting tools (Excel, PowerPoint)
Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others
Strong relationship building, stakeholder (internal) and customer (external) management

Responsibilities

Develop and execute trade marketing plans for UAE and Lower Gulf aligned with brand and sales objectives across all channels (Modern Trade, Traditional Trade, E-commerce, Pharmacy)
Design and implement in-store promotions, visibility programs, and seasonal activations
Develop MSL & planograms and ensure execution across the trade through Abbott’s distributors
Manage POS materials and ensure compliance with planograms and perfect store standards
Collaborate with Key Account Managers and Sales teams to tailor trade programs for strategic customers
Monitor and analyze promotion performance, sell-out data, and category trends to optimize future initiatives
Coordinate with supply chain and finance for accurate forecasting and budget management
Train and manage brand ambassadors to ensure consistent brand representation and impactful shopper engagement at the point of sale

Skills

Key technologies and capabilities for this role

Trade MarketingIn-Store PromotionsPlanogramsMSLPOS MaterialsKey Account ManagementSell-Out AnalysisE-commerceModern TradeTraditional TradePharmacy

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

Is this role remote or office-based?

This position works out of the UAE office in Abbott Nutrition Division.

What are the main responsibilities of the Trade Marketing Specialist?

The role involves developing and executing trade marketing plans, designing in-store promotions, managing POS materials and planograms, collaborating with sales teams, analyzing performance data, and coordinating with supply chain and finance.

What is the company culture like at Abbott?

Abbott offers career development opportunities, is recognized as a great place to work globally, and is noted for diversity, working mothers, female executives, and scientists, allowing employees to do meaningful work, grow, and live a full life.

What experience is ideal for this Trade Marketing Specialist role?

Strong candidates will have experience in trade marketing, developing planograms and promotions, analyzing sell-out data and trends, managing budgets, and driving execution across diverse retail channels in complex markets.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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