[Remote] Sr. Key Account Manager - Value Channel at The Coca-Cola Company

Nashville, Tennessee, United States

The Coca-Cola Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beverages, Consumer Goods, FMCGIndustries

Requirements

  • Bachelor’s Degree
  • 6-7 years calling on Retail Accounts in CPG Industry required
  • Residence within the Nashville preferred but not required
  • Syndicated Data experience required
  • Strong analytical skills required
  • Must have excellent computer skills, proficient in PowerPoint, Word, and Excel
  • Excellent communication and executive presentation skills
  • Strong leadership and track record in Business Development and the DSD Network
  • Reliable, hard-working & proactive team player with can-do attitude
  • Creative thinker who can work independently
  • Excellent Team Management and Development Skills
  • Position requires substantial travel (50-75%) by car and plane, including both local and neighboring geographic territories
  • Position requires in-person attendance at bi-annual company retreats/meetings in New York (or other locations as it may vary year to year)
  • Must hold and maintain a valid driver’s license and be able to drive long distances
  • Motor Vehicle Records must satisfy Company standards per Driving Policy
  • Currently authorized to work in the United States (no sponsorship offered)

Responsibilities

  • Lead the planning, development, and execution of BODYARMOR promotional plans to all accounts using fact-based industry selling information including Numerator/Nielsen and other industry specific data
  • Produce, track, rank and publish big bet execution dashboards that drive accountability and action
  • Act as a strategic partner to both the regional Sales and Marketing teams to maximize BODYARMOR's financial investment and capacity while managing to plan the promotional spend
  • Lead sales organization for assigned territory leveraging expertise to identify opportunities and establish goals to deliver on target
  • Develop budget, review, and report on various customer trade spend
  • Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement effort for assigned accounts
  • Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
  • Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to customer team leadership
  • Partner with Coca-Cola Bottler key account teams to execute shopper marketing initiatives and the price package plan
  • Present customer results at various Bottler, BASN Division meetings to Sr. Leadership

Skills

Account Management
Sales Planning
Promotional Planning
Nielsen
Numerator
Sales Execution
Budget Development
Strategic Sales
Key Account Management
Customer Sales

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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