Trade Marketing Manager - UAE at Stanley Black & Decker

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, RetailIndustries

Requirements

Minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market
Proven track record of successfully managing retail activation, promotional campaigns, and POS deployment
Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting
Excellent communication, negotiation, and key relationship-building abilities with retail partners
Fluency in English; Arabic language skills are a significant advantage

Responsibilities

Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape
Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers
Lead the deployment of POS materials, merchandising, and retail activation programs
Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively
Support all new product launches with impactful in-store activation and local consumer insights
Monitor market trends and competitor activities to recommend actions that maintain a competitive edge
Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans
Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager
Manage local agency and vendor relationships necessary for creative and activation support
Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity

Skills

Trade Marketing

Promotional Strategies

Merchandising

POS Materials

Retail Activation

ROI Measurement

Market Trends Analysis

Competitor Analysis

Stakeholder Management

KPI Tracking

Brand Guidelines

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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