Trade Marketing Manager, DACH at Whoop

Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Consumer Goods, Fitness Technology, MarketingIndustries

Requirements

Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus
5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space
Experience with distributor and third party retail partner relationships in the DACH region, including support for in-store activations and events
Deep understanding of the DACH region with proven experience adapting marketing strategies

Responsibilities

Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in DACH
Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints
Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the DACH region
Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms
Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement
Use data to analyse campaign performance and optimise for future success
Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region
Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts
Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations
Work with EU Trade Marketing Manager to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies
Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence
Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success

Skills

Trade Marketing

Retail Marketing

Omnichannel Marketing

Brand Positioning

Visual Merchandising

Marketing Strategy

Performance Analysis

Stakeholder Management

Localisation

Campaign Planning

Point-of-Sale Marketing

Cross-functional Collaboration

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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