About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.