Technical Product Marketing Manager - Demos at Contentful

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Finance, Healthcare, RetailIndustries

Requirements

4+ years of experience in B2B SaaS or related technology fields, including demonstrated success in technical product marketing, solution engineering, or other technical skillset
Technical acumen: Deep understanding of APIs, developer platforms, or technical products
Ability to translate complex technical features into customer-facing value propositions
Comfortable working with product and engineering teams
Familiarity with cloud technologies, SaaS, integrations, and data systems
Communication and storytelling experience defining positioning, messaging, and value propositions
Exceptional storytelling ability, with strength in translating technical features into clear, compelling business value for diverse audiences
Proficiency with demo creation tools including Figma and video production software (i.e. Camtasia and/or Adobe Premiere Pro); familiarity with solutions like content platforms, CMS, or Digital Experience Platforms desirable
Excellent written and verbal communication skills, with demonstrable experience representing the company externally
Analytical and strategic thinking and the ability to position products in differentiated ways tailored to industry use-cases, personas, and customer challenges
Comfortable using data to evaluate performance and refine strategies
Hands-on experience collaborating across Product, Sales, Campaigns, Customer Success, and Research teams to align messaging, collect feedback, and drive cross-functional success
Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus
Based in Denver. Occasional travel required

Responsibilities

Build, customize, and lead demo flows that showcase platform value, flexibility, and impact across in-product, interactive, and video formats, ensuring every demonstration is easy to understand, tailored for key market segments, and clearly connects product capabilities to real customer outcomes
Translate technical features into clear, business-focused stories for prospects, customers, and internal stakeholders
Use our demo environment plus AI and/or prototyping tools to create streamlined demos for keynotes, field support, and external marketing videos
Own and continuously refine demo assets, incorporating feedback from Product, Sales, Competitive Intelligence, and Customer Success
Partner with Product to anticipate new releases and integrate the latest functionality into new and existing demos
Design and deliver demos for virtual and in-person launches and events, clearly articulating value propositions to support GTM in target industries
Monitor demo usage and impact (web and field), iterate to maximize adoption, engagement, and satisfaction
Serve as a subject matter expert, representing the company through demo-led engagements at events, webinars, and customer meetings
Partner with internal research teams to develop an understanding of buyer personas, their needs, industry trends, and business challenges in sectors such as Finance, Healthcare, Retail, and Technology, ensuring demo narratives resonate across diverse use-cases and personas

Skills

Key technologies and capabilities for this role

Product MarketingDemo CreationInteractive DemosVideo DemosAI ToolsPrototypingStorytellingGTMBuyer PersonasMarket Segments

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 4+ years of experience in B2B SaaS or related technology fields, including demonstrated success in technical product marketing, solution engineering, or other technical skillset.

What technical skills are needed for this position?

Candidates need deep understanding of APIs, developer platforms, or technical products; ability to translate complex technical features into customer-facing value propositions; comfort working with product and engineering teams; and familiarity with cloud technologies, SaaS, integrations, and data systems.

What tools should I be proficient in for demo creation?

Proficiency with demo creation tools including Figma and video production software such as Camtasia and/or Adobe Premiere Pro is required.

What communication skills are essential for this role?

Exceptional storytelling ability is needed, with strength in translating technical features into clear, compelling business value for diverse audiences, along with experience defining positioning, messaging, and value propositions.

Is remote work an option for this position?

This information is not specified in the job description.

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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