Nutrafol

Creative Conceptor (Copy)

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, Consumer Goods, BiotechnologyIndustries

Requirements

The ideal candidate possesses 5-10 years of digital copywriting experience, preferably in DTC and Health & Wellness, with a proven track record in concepting and writing for eCommerce. Proficiency in Figma, Google Suite, and Asana is required, alongside strong writing, organizational, and time management skills. The role demands an ability to integrate data and research into copy, demonstrating a talent for creating fresh, unique, and professional content, excellent problem-solving and communication abilities, and comfort in a fast-paced, multi-project environment.

Responsibilities

The Creative Conceptor will conceptualize and develop major brand campaigns, pitching multiple ideas based on briefs and incorporating feedback to finalize concepts and creative strategies. This role involves leading creative execution in partnership with internal and external teams, crafting engaging marketing copy that aligns with campaign objectives, and strategically thinking about copy to drive customer engagement and purchase. Responsibilities include transforming scientific information into relatable consumer content, maintaining brand voice and standards, understanding regulatory guardrails, and executing high-quality copy from concept to delivery while collaborating across departments and meeting deadlines.

Skills

Copywriting
Creative Concepting
Brand Campaigns
Consumer Journey
Regulatory Standards
Stakeholder Feedback
Collaboration
Fast-paced Environment

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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