Supervisor, SEO & AI Optimization at Barkley

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Minimum of 3 years leading SEO and Content Marketing strategies
Minimum of 2 years in a client-facing or agency role
Strong technical SEO and analytical skills
Proficient in GA4, GSC, Looker, and Google Sheets/Slides
Experienced with Screaming Frog, DeepCrawl, OnCrawl, and SEMrush
Reliable, strategic, detail-oriented - gets things done without micromanagement
Bonus / Nice to Have
A sixth sense for when Google is about to roll out an update
Knowledge of API integrations, Vibe coding, and basic web development (HTML, schema, or automation scripting)
Familiarity with paid search
Google Analytics Certification
BS/BA degree preferred

Responsibilities

Lead day-to-day SEO: audits, keyword research, content optimization, local SEO, ASO, and structured data
Execute hands-on in CMS platforms - publishing, optimizing, and improving site structure
Partner with dev and product teams on redesigns, migrations, and new builds
Troubleshoot crawl, indexation, and performance issues quickly and clearly
Use AI-assisted keyword clustering, content gap analysis, and smart linking to boost visibility across traditional and generative search
Apply GEO principles to strengthen brand presence in Google SGE, ChatGPT, Perplexity, and Gemini
Help evolve scalable AI + SEO frameworks that blend creativity and automation
Collaborate across media teams to ensure campaigns stay connected and effective
Build data-driven roadmaps and translate insights into clear recommendations
Tell stories with data - highlight trends, growth, and ROI through reports and dashboards
Share learnings, mentor junior SEOs, and champion AI-driven best practices
Support new-business pitches with insights and strategy input
Contribute to playbooks that refine our SEO + AI approach

Skills

SEO

Technical SEO

Keyword Research

Content Optimization

Local SEO

ASO

Structured Data

CMS

AI Optimization

GEO

Keyword Clustering

Content Gap Analysis

Google SGE

Analytics

Data Visualization

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

Land your dream remote job 3x faster with AI

Try Jobo Free