Stagiaire assistant Category Manager at Stanley Black & Decker

Dardilly, Auvergne-Rhône-Alpes, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Marketing, E-commerce, ManufacturingIndustries

Requirements

Good level of English
Ability to synthesize complex data and formulate relevant recommendations
Ability to interpret both qualitative and quantitative data
Good knowledge of Excel, PowerPoint, and ideally PowerBI
Proactive, autonomous, and demonstrates critical thinking

Responsibilities

Define segmentation criteria for categories based on consumer needs and thinking patterns
Conduct competitive mapping to analyze sales, pricing, and brand positioning
Perform SWOT analysis to guide strategic decisions
Contribute to the definition of product line upgrades
Analyze performance and competitor performance during events like Spring Sales and Prime Day
Analyze competitor offerings for new product launches
Update new product launch tracking files
Monitor product launches across countries
Submit new prices into the internal software
Collect data to update the PDM (Parts de Marché) dashboard
Develop product comparison sheets versus competitors

Skills

Excel

PowerPoint

PowerBI

Data Analysis

SWOT Analysis

Competitive Analysis

Product Benchmarking

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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