Stage / Alternance, Brand Marketing & Communications at Withings

Issy-les-Moulineaux, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Health Technology, WearablesIndustries

Requirements

Student on a masters degree
Ability to work for a 2-year term (for apprentices) and a 6-month term (for interns)
A strong working knowledge and/or fluency in both French & English (close collaboration with both French and US-based team members will be required)
At ease in an international environment
Positive and enthusiastic spirit, with a go-getter attitude, and excitement to work cross-functionally to come up with creative solutions & ideas
Rigor and drive to deliver excellence through collaboration, while also confident enough to work autonomously to get smaller tasks done efficiently & within a timely manner
Ability to bring both creativity and analytical mindset to projects
Flexibility for various types of projects
Ability to create high quality analyses and presentations with Google Slides, Google Sheets, Figma, Notion

Responsibilities

Help with operational tasks related to influencer campaigns and long-term ambassador partnerships (e.g., do benchmarks on the influencer market, prepare unboxing gifting experiences for influencers, help prepare influencer and ambassador briefing decks)
Assist with events (e.g., order team apparel for events, order event goodies, print leaflets, ship marketing materials, help run product experiences during events)
Help manage internal communication with team members prior to and during events (e.g., create team email group, share tips/updates/reminders)
Assist with press (e.g., send product samples to reporters, work cross-functionally to find answers to questions reporters have about the Withings brand & products)
Report to the B2C Brand Marketing Team Leader
Work cross-functionally with other brand marketing team members managing PR, advertising, influence & partnerships, as well as the broader marketing & sales teams (studio & content, retail sales, CRM, product marketing, web)
Engage in initiatives to increase brand awareness and drive consideration for key products + new product launches, primarily on French, German, and UK markets, with some opportunities for Australian & Indian markets

Skills

Brand Marketing

Influencer Campaigns

Ambassador Partnerships

Events

French

English

Market Benchmarking

Organizational Skills

Withings

Designs and manufactures smart health devices

About Withings

Withings focuses on digital health technology by creating smart health devices like the ScanWatch, which monitor health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. These devices cater to health-conscious individuals, athletes, and content creators who want to track and enhance their health and fitness. Customers can buy products directly from the Withings website, with flexible payment options including pay-later plans and interest-free installments, along with a 30-day return policy for added convenience. The accompanying mobile app syncs with the devices to help users track long-term health trends, fostering engagement and loyalty. Withings distinguishes itself through its award-winning customer service and a global community of over 1 million users who support each other in their health journeys. The company's goal is to empower individuals to take control of their health through accessible technology and community support.

Issy-les-Moulineaux, FranceHeadquarters

2008Year Founded

$89.5MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from AI-powered health devices could challenge Withings' market position.

Complexity and installation issues of Omnia mirror may deter potential buyers.

Regulatory scrutiny on new health solutions like BPM Vision may delay market entry.

Differentiation

Withings offers a comprehensive range of smart health devices, including the ScanWatch.

The Omnia smart mirror provides a 360-degree view of health, enhancing user engagement.

Withings' direct-to-consumer model with flexible payment options sets it apart in the market.

Upsides

AI integration in devices like Omnia enhances personalized health insights and user satisfaction.

Expansion into cardiovascular health with BPM Vision and Cardio Check-Up attracts health-conscious consumers.

Growing interest in at-home health monitoring boosts demand for Withings' smart devices.

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