Staff Product Marketing Manager

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Data & Analytics, Software, Cloud Computing, SaaSIndustries

Requirements

Candidates should have experience in product marketing, ideally within the data and analytics space, with a proven ability to develop go-to-market strategies and craft compelling product narratives. A strong understanding of dbt features, user needs, and market trends is essential, along with excellent storytelling and cross-functional collaboration skills. Experience influencing product strategy based on market insights is also required.

Responsibilities

The Staff Product Marketing Manager will drive the go-to-market strategy for the dbt platform, lead product launch events, and craft compelling product roadmap narratives. Responsibilities include developing product positioning and messaging, executing marketing campaigns for new features like dbt Fusion, and collaborating with Product and Engineering to shape product strategy. The role also involves creating core marketing materials such as web content, messaging guides, and enablement materials.

Skills

Product Marketing

Market Perception

Narrative Building

Product Adoption

Enterprise Customers

Data Transformation

Analytics Engineering

Data Platforms

Go-to-Market Strategy

Competitive Analysis

Messaging

Positioning

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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