Sr. Website Performance & Optimization Manager at Smarsh

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, FinTech, ComplianceIndustries

Requirements

Experienced and highly motivated in website performance and optimization
Expertise in leading governance and daily operations of websites
Skilled in ensuring content is accurate, compliant, user-friendly, and optimized for AI/SEO
Ability to own website roadmap and prioritize initiatives supporting lead generation and revenue goals
Strong cross-functional collaboration with Product Marketing, Demand Gen, Content, Design, Development, and SEO/AIO teams
Proficiency in aligning pages with brand standards and enterprise Design System
Ownership of website technology stack
Expertise in leveraging analytics tools, user behavior insights, A/B testing, and accessibility best practices
Data-driven approach to optimizing site performance, UX, and conversions
Ability to turn complex requirements into seamless digital experiences

Responsibilities

Own the content lifecycle and roadmap, ensuring all web content is accurate, legally compliant, and aligned with marketing goals, brand messaging, and campaign objectives
Maintain and update website content to comply with AI/SEO best practices; proactively identify and execute content refreshes to improve AI and search engine performance
Leverage user behavior analytics and SEO performance data to inform content updates
Populate WordPress page templates with content from other teams, ensuring proper formatting, structure, consistency, and readability
Ensure seamless navigation, usability, and accessibility across all devices
Define and manage the website roadmap to support core business and revenue marketing objectives (e.g., lead generation, conversion)
Collaborate with Product Marketing, Demand Gen, Content, Design, and Web Development teams to align content and site features with marketing strategy and Design System
Enforce and contribute to the website’s Design System for component-level consistency and unified UX
Manage the complete content and page development lifecycle for new pages and hygiene initiatives, including content calendar, intake, authoring, design, development, and approvals (legal, brand, product)
Own selection and maintenance of website technology stack, ensuring integration with marketing automation and CRM systems
Oversee technical performance and CRO initiatives, including A/B testing, analyzing user behavior data (session recordings, heatmaps, funnel drop-offs) for data-driven improvements

Skills

SEO

A/B Testing

Analytics

Website Optimization

Content Management

Accessibility

Design System

Web Performance

Smarsh

Archiving and compliance solutions provider

About Smarsh

Smarsh provides archiving and compliance solutions specifically designed for financial services, government agencies, and other regulated industries. Their main product is a cloud-based archive that allows organizations to securely store, search, and manage their communications data, including emails, text messages, and social media interactions. This system helps businesses meet complex security, data privacy, and regulatory requirements. Smarsh differentiates itself from competitors by offering a scalable Software-as-a-Service (SaaS) model that caters to both large enterprises and smaller organizations, ensuring that clients can adapt to evolving regulations. Their goal is to help organizations efficiently manage their communication data, identify risks, and maintain compliance, particularly through tools like Connected Capture for Microsoft Teams, which supports remote workforces.

Portland, OregonHeadquarters

2001Year Founded

$42.4MTotal Funding

BUYOUTCompany Stage

Enterprise Software, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Stock Options

401(k) Company Match

Employee Assistance Programme

Wellness Program

Adoption Assistance

Group Income Protection

Group Life Assurance

Maternity Leave

Paternity Leave

Workplace Pension Scheme

Monthly Wellness Allowance

Company Bonus

Risks

Integration with OpenAI's API may pose compliance and security challenges.

EU's AI Act requires significant adjustments to Smarsh's AI systems.

Expansion into Latin America may expose Smarsh to regional instability.

Differentiation

Smarsh offers cloud-native, context-aware archiving solutions for regulated industries.

The company integrates with popular tools like Microsoft Teams for seamless compliance.

Smarsh serves 9 of the top 10 banks, showcasing its industry trust.

Upsides

Smarsh's global expansion includes a new office in Costa Rica for enhanced support.

Integration with OpenAI's ChatGPT API enhances Smarsh's AI compliance capabilities.

Partnership with Verizon simplifies mobile compliance procurement for Verizon's clients.

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