Lead Designer – Digital UI/UX
Universal AudioSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Wellness, Health & Personal CareIndustries
Requirements
Candidates should possess 7–10 years of UI/UX experience, including agency-side work and in-house digital leadership for a DTC brand, with a strong portfolio showcasing both UX thinking and elevated art direction, ideally within the wellness, beauty, or lifestyle category. They must have deep experience with DTC eCommerce and subscription businesses, proven success improving UX performance metrics (conversion, engagement, retention) while maintaining brand integrity, and a strong understanding of user flows, information architecture, and mobile-first responsive design. Furthermore, experience with Figma, prototyping tools, and user testing platforms is required, alongside excellent communication and presentation skills, and the ability to clearly articulate design rationale to non-design partners.
Responsibilities
The Senior UI/UX Manager will own the end-to-end UI/UX strategy and execution for Nutrafol’s DTC website and digital ecosystem, translating brand strategy and product positioning into world-class digital experiences that convert and retain customers. They will lead UX research, wire framing, prototyping, and user testing to improve site usability and flow, provide art direction for the site ensuring a consistently elevated visual presentation, collaborate cross-functionally with brand, growth, retention and creative teams to optimize site performance, guide and mentor internal and agency partners, and maintain a high bar for design quality and UX thinking across the full funnel—acquisition, onboarding, routine-building, and post-purchase. The role also involves leading A/B testing and UX experimentation, and acting as a strategic thought partner to stakeholders across growth, brand, and product.
Skills
UI/UX Design
User Research
Wireframing
Prototyping
User Testing
Art Direction
Digital Experience
Performance Optimization
Brand Storytelling
Conversion Optimization
Subscription Growth
Nutrafol
Natural supplements for hair growth and health
About Nutrafol
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees