[Remote] Sr. Strategic Finance Analyst, Advertising at Life360

Canada, Kentucky, United States

Life360 Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, AdvertisingIndustries

Requirements

  • Comfortable in ambiguity and thrives in a dynamic environment
  • Eager to take initiative and make an impact on a high-growth business
  • Ability to learn quickly
  • Strong financial modeling skills
  • Experience with forecasting and budgeting processes
  • Ability to analyze performance drivers and deliver actionable insights
  • Comfortable with cross-functional collaboration (e.g., subscription, marketing, Ads team, Ad Sales, Legal)

Responsibilities

  • Provide financial and analytical support to the Advertising business
  • Maintain financial models to forecast revenue, costs, and contribution profit
  • Conduct monthly and quarterly variance analysis, identifying key performance drivers
  • Track, analyze, and report functional costs and their impact on the company’s overall performance
  • Work closely with the Ads Commercial team to analyze deal opportunities and their financial impacts, including tradeoffs of internal resources and inventory allocation
  • Collaborate across Ad Sales, Legal, and other functions
  • Drive forecasting and budgeting processes
  • Support the Ads team with strategic decisions by translating team strategy, resource allocation, and deal pipeline into financial impact
  • Stay close to day-to-day business operations to ensure meeting annual targets and KPIs
  • Partner with senior leadership on the Ads team and cross-functionally to guide decision-making

Skills

financial modeling
forecasting
budgeting
financial analysis
strategic finance
Excel
SQL

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters
2008Year Founded
$114.9MTotal Funding
IPOCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees

Benefits

Core business hours for work-life balance
No-meetings on Wednesday afternoons
Home office stipend
Remote-first work environment
In-person collaboration opportunities
Competitive pay and benefits
Health, dental, and vision insurance
401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.
The new advertising platform may raise privacy concerns among Life360 users.
Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.
The company integrates with smart home devices for seamless family safety management.
Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
Expansion into smart home integration broadens Life360's market reach and user engagement.

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