Sr. Specialist, Brand Strategy at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

Highly collaborative with a unique blend of soft and hard skills
Analytics and research synthesis skills
Excellent writing skills
Excellent presentation skills
Excellent communication skills
Understanding of marketing planning and strategy

Responsibilities

Champion the Xfinity brand as the voice of brand and consumer in every room
Manage development, evangelism, and governance of Brand messaging for consistent, best-in-class messaging across all touchpoints
Manage, develop, and synthesize brand messaging research
Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
Organize and evolve Brand Architecture including product positioning and value propositions, including maintenance of Interactive Messaging Framework
Manage naming and messaging development for the Xfinity Brand in partnership with competitive intelligence, insights, and brand copywriter
Support socialization of insights and brand documents across key partners, including Product Strategy, Legal, CR&I, Commercial, and Marketing
Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
Oversee the development, maintenance, and consistent implementation of the Xfinity brand messaging guidelines across channels
Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
Maintain all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand

Skills

Key technologies and capabilities for this role

Brand StrategyMessaging DevelopmentBrand PositioningBrand GovernanceConsumer InsightsStrategic PlanningCreative Thinking

Questions & Answers

Common questions about this position

What is the employment type for this Sr. Specialist, Brand Strategy role?

The position is full time.

Is this Sr. Specialist, Brand Strategy position remote or office-based?

This information is not specified in the job description.

What skills are required for the Sr. Specialist, Brand Strategy role?

The role requires creative thinking, self-starting initiative, excellent communication, and a passion for building brands, along with skills in brand messaging, governance, research synthesis, and strategy development.

What is the company culture like at Comcast for this role?

Comcast emphasizes passion for teamwork, innovation to revolutionize industries, and leading the future in media and technology, with a fast-paced environment driven by remarkable people.

What makes a strong candidate for the Sr. Specialist, Brand Strategy position?

A strong candidate is a creative thinker, self-starter, excellent communicator with genuine curiosity and passion for building brands, experienced in managing brand messaging, governance, and translating insights into consumer messaging.

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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