Sr. Specialist, Brand Strategy at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

Highly collaborative with a unique blend of soft and hard skills
Analytics and research synthesis skills
Excellent writing skills
Excellent presentation skills
Excellent communication skills
Understanding of marketing planning and strategy

Responsibilities

Champion the Xfinity brand as the voice of brand and consumer in every room
Manage development, evangelism, and governance of Brand messaging for consistent, best-in-class messaging across all touchpoints
Manage, develop, and synthesize brand messaging research
Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
Organize and evolve Brand Architecture including product positioning and value propositions, including maintenance of Interactive Messaging Framework
Manage naming and messaging development for the Xfinity Brand in partnership with competitive intelligence, insights, and brand copywriter
Support socialization of insights and brand documents across key partners, including Product Strategy, Legal, CR&I, Commercial, and Marketing
Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
Oversee the development, maintenance, and consistent implementation of the Xfinity brand messaging guidelines across channels
Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
Maintain all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand

Skills

Brand Strategy

Messaging Development

Brand Positioning

Brand Governance

Consumer Insights

Strategic Planning

Creative Thinking

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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