Sr Product Marketing Manager - Seller at eBay

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, TechnologyIndustries

Requirements

8+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry
Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution
Solid understanding of how to connect Product-Market-Fit and Go-to-Market for business impact
Demonstrated success in influencing and aligning cross-functional teams

Responsibilities

Lead the End-to-End C2C Seller Activation Strategy: Own the narrative and in-product experience for the C2C seller journey from first touch to successful listing. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross-domain PMMs to incorporate vertical product improvements into the broader seller journey
Own Full-Funnel Value Prop, Messaging Strategy & Go to Market Strategy: Build messaging frameworks and go to market strategy that build audience engagement and increase seller confidence. Ensure messaging across Listings, Ads, Payments, Shipping, and other domains ladder up to one cohesive activation narrative. Make sure all marketing touch points - in-product, paid and owned channels have a clear understanding of messaging and GTM strategy and ensure delivery of cohesive and coordinated marketing plans for the C2C audience
Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to develop product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value
Drive Cross-Functional Alignment and leadership: Partner with Product, Brand, CRM, Analytics, and cross domain PMMs to ensure customers have a friction-free and gainful experience on eBay platform. Be the glue that ensures execution on a shared funnel GTM strategy rather than isolated channel tactics. Bring together recommendations and work happening across domains into one cohesive story for leadership
Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends

Skills

Key technologies and capabilities for this role

Product MarketingSeller AcquisitionSeller ActivationGrowth StrategyCross-Functional LeadershipCustomer InsightsFunnel OptimizationC2C MarketingEcommerceStrategy

Questions & Answers

Common questions about this position

What is the employment type for this Sr Product Marketing Manager role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Sr Product Marketing Manager - Seller role?

The role requires strategic cross-functional leadership, deep understanding of seller motivations, full-funnel growth strategy expertise, and the ability to synthesize insights across product domains and marketing channels.

What is the company culture like at eBay?

eBay fosters a culture where customers are the compass, authenticity thrives, bold ideas are welcome, everyone can bring their unique selves, and the team consists of passionate thinkers, innovators, and dreamers working together.

What makes a strong candidate for this Product Marketing Manager position?

Strong candidates will have experience leading end-to-end seller activation strategies, owning full-funnel messaging and GTM strategies, influencing product roadmaps with data-driven insights, and driving cross-functional alignment.

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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