Sr. Product Marketing Manager at eBay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, TechnologyIndustries

Requirements

6+ years of experience in product marketing with at least 3 years leading company-wide initiatives
Strong track record of developing product and go-to-market strategies at ecommerce companies
Expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an ecommerce or marketplace setting
Experience with ecommerce and launching new products across global markets

Responsibilities

Oversee the product value proposition narrative and market entry approach for eBay Live, crafting messaging that promotes a positive shopping experience for buyers and success for sellers
Take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, client support, and partner messaging
Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations, and opportunity sizing
Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points
Manage the go-to-market strategy and planning for product launches, lead through channel experts to ensure execution and impact measurement, and track customer engagement, product adoption, and business success
Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
Identify internal product-market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion
Build up the value proposition employing the voice of the customer to optimize product marketing messaging and advise on product recommendations
Define important measures for success and track progress against goals for product launches and in-market growth adoption of existing products or services

Skills

Key technologies and capabilities for this role

Product MarketingValue PropositionsPositioningDemand GenerationEcommerceMarketplaceProduct LaunchesCross-Functional CollaborationLive StreamingGlobal Markets

Questions & Answers

Common questions about this position

What is the employment type for this Sr. Product Marketing Manager role?

This is a full-time position.

Is this Sr. Product Marketing Manager role remote or office-based?

This information is not specified in the job description.

What skills and experience are required for the Sr. Product Marketing Manager position?

The role requires experience as a Product Marketer with expertise in developing value propositions, positioning, and generating demand for products, ideally in ecommerce or marketplace settings, plus experience launching new products across global markets.

What is the company culture like at eBay for this role?

eBay fosters a culture where customers are the compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work, joining a team of passionate thinkers, innovators, and dreamers.

What makes a strong candidate for the Sr. Product Marketing Manager role at eBay?

A strong candidate is an experienced product marketer with ecommerce expertise, skilled in value propositions, positioning, demand generation, and global product launches, who can partner cross-functionally and influence product roadmaps.

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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