Sr. Product Marketing Manager at Coupa Software

Austin, Texas, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Spend Management, Supply ChainIndustries

Requirements

4+ years of experience in supply chain or direct procurement related product marketing or other closely related application areas including proven success in developing clear, compelling, concise messaging
Must be able to switch regularly and rapidly between strategy and execution
Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
Ability to gather intelligence from data, present findings and decisions, influence stakeholders, and execute independently on initiatives
Ability to work across organizational lines, command respect, and influence without authority
Exceptional oral and written communication skills
Bachelor’s degree or equivalent experience required

Responsibilities

Develop clear, concise and compelling product positioning and messaging
Empower the sales teams with effective enablement programs, training, and tools that improve product understanding and accelerate procurement and supply chain deal velocity
Create and manage a compelling set of sales materials and collateral
Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
Partner with product management to launch new products and provide market insights that shape roadmap priorities, pricing, and strategy
Leverage data and business insights to shape, refine, and optimize product marketing strategies that drive measurable impact
Analyze competitive offerings to identify product differentiators as well as potential gaps
Identify ideal customers to help develop references, case studies, and champions
Evangelize the Coupa story by delivering compelling presentations at live and virtual events

Skills

Product Marketing

Go-to-Market Strategy

Positioning

Messaging

Audience Research

Sales Enablement

Training

Storytelling

Cross-Functional Collaboration

Procurement

Supply Chain

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free