Sr. Product Marketing Manager at Comcast

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising Technology, Media, Video StreamingIndustries

Requirements

Experience from an agency or DSP environment
Expertise in agency TV and CTV buying models and programmatic workflows
Agility to rapidly iterate on positioning, packaging, and activation strategies in collaboration with cross-functional partners

Responsibilities

Partner with Commercial and Product teams to accelerate the adoption of FreeWheel Buyer Cloud and Curation Hub among agency holding companies and large independent agencies
Act as a strategic GTM partner to Sales, directly supporting live deals, major proposals, and client engagements with differentiated messaging, product expertise, and objection-handling strategies
Own the development and continuous evolution of agency-specific messaging frameworks, personas, and buyer journeys that underpin all GTM execution
Develop and refine agency-focused packaging and offer design aligned with commercial objectives and product capabilities
Rapidly test and iterate positioning, messaging, and materials based on sales feedback and performance insights
Lead collaboration with Sales Marketing to develop toolkits, competitive intelligence, and playbooks that enable sellers to clearly articulate FreeWheel’s value and differentiation
Partner with other product marketers and Sales Marketing to ensure consistent Advertiser Suite narratives across campaigns and GTM materials
Synthesize agency feedback, competitive signals, and market trends into actionable recommendations that inform product roadmaps, packaging decisions, and GTM priorities
Contribute to planning and execution of key market moments at major industry events (e.g., AdWeek, CES, POSSIBLE, FreeWheel client summits)
Serve as the agency growth lead within Product Marketing, shaping and executing a commercially grounded GTM strategy focused on driving adoption and revenue growth
Own the development of agency-specific narratives and messaging, while supporting the creation and refinement of enablement materials that articulate the value of FreeWheel Advertiser Suite
Partner with Product, Sales, Strategy, and Solutions Engineering teams to ensure FreeWheel is optimally positioned within agency workflows, buying paths, and commercial models
Lead cross-functional alignment and communication, ensuring consistent messaging, strategic clarity, and measurable progress across GTM workstreams
Maintain a deep understanding of the evolving ad tech, CTV, and programmatic landscapes to inform positioning, competitive strategy, and market opportunities
Translate real-time sales and market feedback into insights that shape product strategy, offer design, and commercial priorities

Skills

Product Marketing

Go-to-Market Strategy

Messaging Frameworks

Programmatic Advertising

CTV Buying

TV Buying

DSP

Agency Sales

Objection Handling

Cross-Functional Collaboration

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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