Sr. Product Marketing Manager at Quizlet

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Education, TechnologyIndustries

Requirements

Data-informed mindset combined with creative storytelling skills
Excellent communicator able to share learnings and proposals in well-synthesized decks and documents
Ability to break down thinking, solicit direct feedback, and align large groups of stakeholders
Comfortable working cross-functionally to connect the dots across teams
Ability to make decisions quickly and interpret/share results to advance business understanding
Strong leadership skills to advise peers across the organization (non-people management role)
Willingness to work onsite in San Francisco office a minimum of three days per week (Monday, Wednesday, Thursday, and as needed)

Responsibilities

Lead go-to-market planning for key launches and product initiatives — define audience, positioning, messaging, and activation strategy across channels
Develop content and messaging frameworks that tell a consistent story across product, lifecycle, and brand touchpoints
Collaborate cross-functionally with Product, Design, Data Science, and Marketing to identify opportunities to improve user understanding and drive adoption
Translate research and insights (quantitative and qualitative) into clear recommendations that inform product decisions and marketing execution
Drive integrated campaigns that reach students, teachers, and other audiences through owned, paid, and community channels
Craft exceptional copy and creative briefs for landing pages, product naming, in-product messaging, etc
Analyze launch performance and engagement data to identify insights and iterate on strategies
Craft campaign strategies and recommend targeting, channels, timing, and messaging; test, learn, and establish playbooks

Skills

Product Marketing

Go-to-Market Strategy

Storytelling

Data Analysis

Messaging

Cross-Functional Collaboration

Deck Creation

Market Insights

Campaign Execution

Audience Engagement

Quizlet

Develops educational tools for students and teachers

About Quizlet

Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$60.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

501-1,000Employees

Benefits

Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.

Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.

PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.

Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.

A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.

Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.

Risks

Increased competition from AI-driven platforms like Khan Academy and Duolingo.

Recent U.S. outage may decrease user trust and retention.

New CEO's strategic shifts could disrupt operations or alienate existing users.

Differentiation

Quizlet offers AI-powered features like Magic Notes and Memory Score for personalized learning.

The platform's gamification strategy includes features like Quizlet Challenge and Quizlet Learn.

Quizlet's Q-Chat beta feature aligns with the trend of conversational AI in education.

Upsides

Quizlet's new CEO, Beidler, may drive fresh strategic direction and innovation.

Intentional slowing of AI adoption focuses on quality, ensuring sustainable long-term growth.

AI-powered features enhance user engagement, potentially increasing retention and user base.

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