Principal Product Marketing Manager, AI
Hightouch- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, and ideally have 8+ years of product marketing experience, with a strong focus on digital products and creative technologies, and a passion for generative AI. Demonstrated experience in leading and executing Go-to-Market strategies for complex software products is essential, as is the ability to thrive in ambiguous, matrixed organizations and influence cross-functional teams.
As a Sr. Product Marketing Manager, you will drive the multi-year planning process for Adobe Firefly, conducting ongoing global market analysis, collaborating with cross-functional teams, and developing deep expertise in imaging, video, and Creative AI to inform product roadmap decisions and executive-level strategy. You will also be responsible for refining the value proposition and positioning of Firefly, unlocking growth opportunities, and driving product performance through strategic partnerships and promotional activities.
Software solutions for content creation and marketing
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.