Sr Product Marketing Manager

San Jose, California, United States

Auto‑apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Marketing, Artificial IntelligenceIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, and ideally have 8+ years of product marketing experience, with a strong focus on digital products and creative technologies, and a passion for generative AI. Demonstrated experience in leading and executing Go-to-Market strategies for complex software products is essential, as is the ability to thrive in ambiguous, matrixed organizations and influence cross-functional teams.

Responsibilities

As a Sr. Product Marketing Manager, you will drive the multi-year planning process for Adobe Firefly, conducting ongoing global market analysis, collaborating with cross-functional teams, and developing deep expertise in imaging, video, and Creative AI to inform product roadmap decisions and executive-level strategy. You will also be responsible for refining the value proposition and positioning of Firefly, unlocking growth opportunities, and driving product performance through strategic partnerships and promotional activities.

Skills

Go-to-Market strategies

Digital Products

Creative Technologies

Generative AI

Market Analysis

Cross-functional Teams

Product Roadmap

Value Proposition

Positioning

Strategic Partnerships

Promotional Activities

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

Land your dream remote job 3x faster with AI

Try Jobo Free