Sr. Product Manager, Patient Marketing at Legend Biotech

Franklin Township, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, PharmaceuticalsIndustries

Requirements

BA/BS required; MBA is helpful but not required
Minimum of 6 years relevant of successful and progressive experience in Biotech/Pharma Sales and/or Marketing, or related fields is helpful
Must have leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking
Must be a self-starter, highly accountable, and have strong project planning and organization skills
Strong science background with deep knowledge of Hematology/Oncology. Experience with CAR-T/cellular therapy also preferred
Must have experience managing multiple demands and priorities on time, gaining alignment and driving decision-making
Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments

Responsibilities

Develop, with our collaboration partner, patient marketing strategy and execute tactical plan for CAR-T centers
Collaborate cross-functionally with Sales, Insights & Analytics, Commercial Operations, as well as other internal and external partners
Effectively manage key agency partners
Lead Legend Biotech strategy for patient advocacy sponsorships and events
Design, deploy, and optimize innovative patient initiatives and end-to-end digital and non-personal marketing initiatives
Partner with Legend Patient Advocacy and Johnson & Johnson in planning and executing patient advocacy engagements
Create and monitor key performance indicators
Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate the effectiveness of tactical efforts
Identify strategic market opportunities and make recommendations to enhance brand penetration
Manage timelines and budgets in accordance with the brand plan
Maximize the commercial potential and drive post launch brand performance
Prepare market conditions for rapid product adoption
Engage appropriately with legal and regulatory partners, while demonstrating a thorough understanding of the US regulatory and commercial compliance environment
Monitor the competitive environment and to quickly identify opportunities and threats
Develop and deliver presentations to senior management and other internal/external stakeholders
Additional responsibilities as assigned

Skills

Patient Marketing

Brand Development

Marketing Strategy

Cross-Functional Collaboration

Agency Management

Patient Advocacy

Commercial Operations

Insights & Analytics

Legend Biotech

Develops and commercializes cell therapies

About Legend Biotech

Legend Biotech develops and commercializes cell therapies aimed at treating serious diseases, particularly cancers like hematological malignancies and solid tumors. Their approach is technology agnostic, allowing them to explore various methods to find effective treatments. The company operates in the personalized medicine sector, focusing on discovering, developing, and bringing new therapies to market. They generate revenue through licensing and selling their therapies, including CAR-T therapies, which involve modifying a patient's cells to combat cancer. Legend Biotech emphasizes transparency with investors, regularly updating them on financial results and business developments.

Franklin Township, New JerseyHeadquarters

2014Year Founded

$146.4MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Remote Work Options

Risks

Increased competition from Amgen's Imdelltra may impact CAR-T therapy focus.

Collaboration with Multiply Labs may face technological challenges, delaying production timelines.

Financial strain from new R&D facility could affect operational focus if advancements lag.

Differentiation

Legend Biotech focuses on novel cell therapies for oncology, including CAR-T and NK cells.

The company is technology agnostic, exploring multiple platforms for effective cancer treatments.

Legend Biotech's CARVYKTI® is the first BCMA-targeted CAR-T therapy approved for second-line use.

Upsides

Recent FDA and European approvals for CARVYKTI® expand its market reach in multiple myeloma.

New R&D facility in Philadelphia boosts innovation in next-generation cell therapies.

Alan Bash's appointment could accelerate CARVYKTI®'s growth and market penetration.

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