Sr. Product Manager, Engagement

United Kingdom

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial TechnologyIndustries

Requirements

Candidates must possess at least 5 years of product management experience, with a minimum of 2 years specifically focused on engagement, retention, or lifecycle growth, ideally within the crypto or fintech industries. Strong analytical skills and a proven ability to leverage data for decision-making are essential, as is experience in growth product management encompassing experimentation, funnel optimization, and behavioral psychology. A track record of launching successful engagement features, experience with both mobile and web applications, comfort in technical discussions with engineers, deep user empathy, strong business acumen, and excellent communication and stakeholder management skills are also required. Enthusiasm for Bitcoin and the cryptocurrency ecosystem is a must.

Responsibilities

The Sr. Product Manager, Engagement will define the product strategy and roadmap for engagement and loyalty across Kraken and Pro platforms, aligning with growth goals and business unit objectives. They will own key product metrics such as retention rate, session frequency, and LTV, and drive product development through its full lifecycle, focusing on utility, repeat usage, and behavioral reinforcement. Responsibilities include developing growth loops and in-product mechanics, collaborating with cross-functional teams to run A/B tests and make data-informed decisions, partnering with Marketing and Lifecycle teams on engagement campaigns, and designing client segmentation frameworks to personalize user experiences. Close collaboration with Business Leads for Consumer and Pro segments is also a key part of the role.

Skills

Product Strategy

Roadmap Development

User Growth

Customer Loyalty

Crypto

Blockchain Technology

Product Management

Mobile Product Development

Web Product Development

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees