Sr. Product Manager, Acquisition at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, E-commerce, MarketplaceIndustries

Requirements

5+ years of experience in SEO strategy, ideally in a product management capacity at a large content, marketplace, or e-commerce site
Strong technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation)
Consistent track record of collaboration, experience shipping numerous high-value features for consumer web or mobile apps
Outstanding written and verbal communication, used to help drive consensus and forward motion
Natural inclinations consist of long-term planning and accomplishing short-term goals, a focus on data, critical thinking, and a systemic approach

Responsibilities

Define and drive the end-to-end SEO strategy for organic growth across web and mobile and set the future strategy for Generative Engine Optimization
Collaborate with engineering and design teams to incorporate technical SEO guidelines (crawlability, indexation, structured data, site speed, mobile optimization)
Leverage data to prioritize product features, inform roadmap decisions, and quantify the impact of organic acquisition initiatives
Show empathy to customers, analyze data, identify needs, define roadmap, set goals, build, learn, iterate
Communicate and evangelize exceptionally, persuading and influencing others to support your plans all the way from the executive level to your peers
Instruct teams on SEO and GEO trends and promote guidelines throughout the organization
Partner with analytics and data science to refine search models and improve SERP visibility

Skills

SEO

Product Management

Technical SEO

Generative Engine Optimization

Structured Data

Site Speed

Mobile Optimization

Data Analysis

Analytics

SERP

Roadmap Planning

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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