Sr Omnichannel Customer Engagement Specialist at Gilead Sciences

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, BiotechnologyIndustries

Requirements

5+ years work experience and minimum 3 years of experience in digital marketing, content operations, or platform operation
Familiarity with WeChat, Enterprise WeChat, digital content management, and data analysis tools preferred
Basic knowledge of HTML and video production is a plus
Strong cross-functional communication and project coordination skills
High sense of responsibility, strong attention to detail, and excellent execution capability
Self-motivated with strong learning agility and growth mindset

Responsibilities

Assist in the daily operations of marketing activities conducted through the company’s owned customer engagement channels
Support Business Units in planning, creating, and publishing digital content on the Enterprise WeChat platform, ensuring alignment with brand positioning and compliance requirements, and managing the full content lifecycle
Manage and optimize the structure and tagging system of the digital content library to improve content retrieval efficiency and reusability
Respond promptly to field team inquiries, feedback, and suggestions, continuously enhance user experience and platform performance
Support the organization of communication, training, and knowledge update activities related to OMC tools and process changes, promoting team understanding, engagement, and adoption
Coordinate and organize major OMC-related events and meetings, ensuring efficient and well-executed planning and delivery
Manage OMC tool licenses and conduct annual audits to ensure compliance and accuracy

Skills

Omnichannel Marketing

Customer Engagement

Enterprise WeChat

Digital Content Management

Content Lifecycle

Content Library Management

Tagging Systems

User Experience Optimization

Marketing Compliance

Business Unit Support

Field Team Communication

Training Organization

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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