Sr Media Analyst TPA at Target

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Advertising, MarketingIndustries

Requirements

Subject matter expert in retail media search ads performance
Deep understanding of campaign management and optimization strategies
Ability to provide detailed account analysis and campaign updates
Expertise in evaluating inventory sources, data, analytics solutions, and technology platforms
Capability to develop roadmaps for performance media objectives
Experience leading consultative engagements with internal stakeholders, advertisers, and marketing agencies
Knowledge of industry trends to act as a thought leader and share best practices

Responsibilities

Serve as the Subject Matter Expert (SME) for retail media search advertising within the assigned category, providing proactive insights and strategic recommendations to brand and sales teams
Manage complex transactions and escalations effectively, ensuring accuracy and timely resolution
Leverage data and analytics to inform daily business decisions and drive measurable results
Lead medium to large category-level performance and operations strategy for Target’s self-serve retail media search advertising platform
Advise brand partners and internal teams to drive campaign success through performance insights, pacing management, and optimization strategies
Help brands realize greater return on ad spend (ROAS), incremental sales, and platform efficiency
Contribute to category-level operational health, identify opportunities for process improvements, and guide newer analysts across practices and tools

Skills

Media Analysis

Advertising Campaigns

Digital Marketing

Data Insights

Analytics

TPA

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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