Sr. Marketo Specialist at PitchBook

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Financial Services, SaaSIndustries

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or a related field
5+ years of progressive experience in marketing automation, demand generation, or marketing operations roles
Expert-level proficiency with marketing automation platforms (Marketo preferred), and strong working knowledge of CRM systems (Salesforce experience highly desirable)
Demonstrated ability to architect and execute complex automated marketing workflows and integrations
Strong analytical and problem-solving skills, with experience using data analytics tools to drive decision-making
Excellent organizational, project management, and stakeholder communication skills, with the ability to influence at all levels of the organization
Detail-oriented with a commitment to quality and operational excellence
Proactive, self-motivated, and eager to lead process improvements

Responsibilities

Own the end-to-end marketing automation strategy, working closely with marketing, sales, and product teams to align automation efforts with overall business goals and revenue targets
Design, build, and manage sophisticated automated campaigns, including multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models
Support integration efforts between marketing automation and CRM platforms by creating and maintaining operational automations, ensuring seamless data flow and synchronization to support attribution and pipeline management
Analyze campaign and system performance metrics, develop dashboards, and present actionable insights to stakeholders to continuously improve campaign ROI and marketing effectiveness
Establish best practices, automation standards, and governance frameworks to ensure scalable, maintainable, and compliant marketing operations
Provide mentorship and training to junior automation and marketing team members, and collaborate cross-functionally to support sales enablement and customer success initiatives
Manage multiple automation projects simultaneously, driving timely delivery and effective communication with stakeholders across departments

Skills

Key technologies and capabilities for this role

MarketoMarketing AutomationWorkflow DesignDemand GenerationCustomer EngagementRevenue OperationsSalesforceAutomation Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Marketo Specialist role?

This information is not specified in the job description.

Is this Senior Marketo Specialist position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Marketo Specialist role?

The role requires deep expertise in marketing automation platforms like Marketo, a strong technical skillset, business acumen, and the ability to design complex automation workflows, lead scoring models, and integrations with CRM platforms.

What is the company culture like at PitchBook?

PitchBook has a deeply collaborative culture that thrives on excitement, energy, and fun, with extensive learning programs, mentorship opportunities fostering curiosity, and a willingness to take risks, fail fast, and pursue excellence.

What makes a strong candidate for the Senior Marketo Specialist position?

A strong candidate has a good attitude, willingness to roll up sleeves to get things done, deep Marketo expertise, and ability to lead end-to-end automation strategy while collaborating cross-functionally.

PitchBook

Provider of private market data insights

About PitchBook

PitchBook provides detailed information and insights on private market data, focusing on venture capital, private equity, and mergers and acquisitions (M&A). Its main product is the PitchBook Platform, which consists of various software applications that allow users to access a vast database of information about companies, deals, investors, and funds. This platform is subscription-based, meaning clients pay for different levels of access based on their needs. PitchBook stands out from competitors by offering comprehensive data that is essential for investment professionals, business executives, and advisors, particularly in Europe and North America. The company's goal is to empower its clients to make informed investment decisions and stay updated on market trends.

Seattle, WashingtonHeadquarters

2007Year Founded

$13.4MTotal Funding

ACQUISITIONCompany Stage

Quantitative Finance, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Flexible work program

Generous PTO

Paid sick days

Company-wide days off

Learning & development opportunities

401k & company matching

Medical, dental and vision insurance

HSA+FSA Accounts

Paid parental leave

Transportation stipend

Team building & company-wide events

Risks

Leadership transition risk as founder John Gabbert steps down from CEO role.

Increased competition from platforms like Intapp's DealCloud challenges PitchBook's market position.

Potential over-reliance on the North American market exposes PitchBook to regional downturns.

Differentiation

PitchBook offers comprehensive data on venture capital, private equity, and M&A.

The PitchBook Platform provides award-winning software applications for unparalleled data insights.

PitchBook serves a diverse clientele, including investment professionals and business executives.

Upsides

Increased demand for ESG data presents a new expansion opportunity for PitchBook.

The rise of SPACs creates a market for SPAC-related insights on PitchBook's platform.

Growing interest in secondary market transactions could expand PitchBook's database offerings.

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