Sr. Marketing Operations Manager (Hybrid) at Homebase

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Small BusinessIndustries

Requirements

5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome)
Hands-on admin experience with automation tools (Iterable, Hubspot, Marketo)
Experience with CDP tools (Amplitude CDP, Segment) and data integrations
Knowledge of pixels, tags, UTM tracking, and ad platform integrations
Ability to map end-to-end marketing data flows and understand integration dependencies
Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models)
Proven track record of leading marketing ops projects and driving cross-functional alignment
Skilled at translating technical concepts for non-technical stakeholders and building trust across teams
A curiosity for how systems connect and a drive to continuously improve them
Leverages AI tools for documentation, workflow QA, and data consistency checks

Responsibilities

Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels, and tags)
Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy
Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices
Build and manage audiences and target segments across marketing channels
Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs
Oversee data governance across systems, ensuring data is current and accurate
Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility
Support lifecycle automation and campaign workflows to improve speed to market
Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership
Serve as the primary project owner of marketing operations projects, driving cross-functional results
Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives
Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution

Skills

Key technologies and capabilities for this role

Marketing Technology StackCDPMarketing AutomationAd-Tech IntegrationsTracking PixelsTagsMeta CAPIGoogle AdsApple Search AdsGTMData QualityAudience ManagementAttribution ToolingRevOps

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid, requiring a mix of remote and on-site work.

What experience level is required for this position?

The role requires 5–8 years in Marketing Operations.

What key responsibilities involve the marketing tech stack?

You will act as the administrator and technical owner for Homebase’s marketing technology stack including CDP, marketing automation, ad-tech integrations, tracking pixels, and tags, while maintaining reliability and data accuracy.

What is the company culture like at Homebase?

Homebase features a bold, fast-moving team obsessed with helping small businesses thrive, where team members build with empathy, act with urgency, raise the bar, support one another, and celebrate wins together.

What makes a strong candidate for this role?

Ideal candidates have 5–8 years in Marketing Operations, love solving marketing puzzles, building systems, translating strategy into scalable automation, and partnering cross-functionally with RevOps, Analytics, and Data Engineering.

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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