Associate Director, Marketing
Orca BioFull Time
Junior (1 to 2 years)
Candidates must possess a Bachelor's degree in life sciences or a related field, with an advanced degree (MBA, PhD) being preferred. A minimum of 5-7 years of experience in product marketing, field sales, or market analytics within the diagnostics, biotech, or pharmaceutical industries is required. Experience in oncology and/or genomics is highly preferred, and familiarity with FDA-approved treatments and the clinical landscape in GI cancers is a strong plus. The role requires strategic thinking, strong business acumen, effective collaboration skills, customer orientation, excellent communication and organizational skills, and demonstrated success in managing key opinion leader relationships and external partnerships.
The Senior Marketing Manager will develop and execute strategic and tactical marketing plans to drive the growth of Signatera in GI cancers and other solid tumors. This includes tracking and analyzing product performance metrics, leading the development of marketing collateral, and ensuring all digital content aligns with scientific evidence and messaging. The manager will also identify, engage, and manage partnerships with third-party organizations and collaborate cross-functionally with medical affairs, sales, digital, regulatory, legal, and external vendors to execute marketing initiatives. A significant portion of the role involves travel, estimated at 30%.
Genetic testing and diagnostics solutions provider
Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.