Sr. Marketing Event Systems Analyst at Illumina

San Diego, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Healthcare, TechnologyIndustries

Requirements

3-4+ years Cvent administration experience
3-4+ years ON24 administration experience
3-4+ years Event lead management systems experience
2-4+ years Salesforce experience
Able to work with accuracy and attention to detail
Proactive, creative person with analytical, problem solving, interpersonal, and communication skills with the ability to adapt to changes and be open to new ideas
Uses evaluation, judgment, and interpretation to select best course of action
Demonstrated strong written and verbal communication and interpersonal skills
Self-motivated and knows when to seek guidance
Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant
Bachelor's Degree

Responsibilities

Support across a variety of event and webinar management platforms utilization, maintenance, and enhancements
Act as technology subject matter expert and administrator of various marketing platforms
Define, develop, and manage the technology and capabilities to the technology roadmap, platform enhancements, processes, and user trainings to drive best practice usage and meet business objectives
Demonstrate good understanding of multiple technologies in the event and webinar management space (i.e. Cvent, ON24, Lead Liaison, etc)
Understand the end-to-end functional capability across the technologies (i.e. Cvent, ON24, Lead Liaison, etc)
Manage onboarding of new users across multiple marketing platforms (i.e. webinar, event management, and lead capture tools)
Apply knowledge and understanding of technology to provide solutions in creative and effective ways
Demonstrate knowledge of end-to-end marketing processes including campaign creation, lead generation, lead scoring, and qualification
Lead cross functional meetings with regional field teams to understand business objectives and opportunities within the technology
Align with leadership on the technology vision and ties back to the technology roadmap
Manage marketing project enhancements, upgrades or new implementations in partnership with GIS
Act as product owner managing all of the functional components of projects: collaborating with the business to understand requirements, articulate business requirement to GIS partner for enhancement request, and deliver documentation and training strategy to users
Document and maintain marketing technology processes and procedures
Build positive relationships with business partners, development partners and peers on other multi-functional teams such as Marketing, Sales, Service, GIS and Field Marketing

Skills

Key technologies and capabilities for this role

CventON24Lead LiaisonEvent ManagementWebinar ManagementMarketing PlatformsUser OnboardingPlatform AdministrationTechnology Roadmap

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Sr. Marketing Event Systems Analyst role?

Required skills include understanding of event and webinar management platforms like Cvent, ON24, and Lead Liaison; knowledge of end-to-end marketing processes such as campaign creation, lead generation, scoring, and qualification; excellent communication and project management skills; and the ability to manage projects with organization and collaboration.

What is the company culture like at Illumina?

Illumina fosters a collaborative environment surrounded by extraordinary people, inspiring leaders, and world-changing projects, where every person has the opportunity to make a difference and become more than they thought possible.

What makes a strong candidate for this role?

A strong candidate is passionate about technology, dives into details, is creative in solutions, organized, collaborative, and has a structured approach to managing project ambiguity, complexity, and interdependencies across global teams.

Illumina

Supports genomics startups through funding and resources

About Illumina

Illumina focuses on fostering innovation in the genomics industry by supporting startups through its Illumina Accelerator program. This program helps entrepreneurs create, launch, and grow genomics-focused companies by providing funding and resources. The accelerator operates in two main locations: the San Francisco Bay Area and Cambridge, UK. Illumina Accelerator has successfully invested in 68 genomics startups, which have collectively raised over $1 billion in venture capital. What sets Illumina apart from its competitors is its strong partnership with leading venture capital investors and its dedicated focus on the genomics sector. The goal of Illumina is to build a thriving ecosystem for genomics innovation, enabling new companies to emerge and advance the field.

San Diego, CaliforniaHeadquarters

1998Year Founded

$27.2MTotal Funding

IPOCompany Stage

Venture Capital, BiotechnologyIndustries

5,001-10,000Employees

Risks

Over-reliance on NVIDIA's AI technology may limit flexibility in AI solution adoption.

Standardizing proteomics data across platforms could challenge Illumina's data reliability.

Single-flow-cell NovaSeq X System might cannibalize sales of higher-end models.

Differentiation

Illumina leads in genomic sequencing with advanced AI integration and multiomic data analysis.

The company offers innovative array-based solutions for DNA, RNA, and protein analysis.

Illumina's global expansion includes a new Global Capability Center in Bengaluru.

Upsides

Collaboration with NVIDIA enhances drug discovery and clinical development through AI integration.

Pilot proteomics program with UK Biobank aims to generate crucial reference datasets.

Single-cell sequencing kits make high-throughput sequencing accessible to smaller labs.

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