[Remote] Sr. Marketing Analyst (CRM) at Wellth

Cyprus

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, TechnologyIndustries

Requirements

5+ years of experience in a CRM, Marketing, or Product Analyst role
Advanced SQL skills, including complex joins, subqueries, and analytical functions (e.g., window functions)
Advanced knowledge of A/B testing, including experimental design and statistical analysis
Advanced proficiency with data visualization tools, e.g., Tableau
Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle
Experience with subscription-based monetization
Intermediate knowledge of Python
Proven ability to work independently with limited supervision on problems of diverse and complex scope
Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus

Responsibilities

Informing CRM Strategy: Act as the key analytical owner for customer segments. Conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of CRM campaigns
Analyzing Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. Provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys
Leading Experimentation & Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. Own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior
Advanced Analytics & Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. Conduct complex root-cause analyses on performance trends, presenting findings and recommendations to both technical and senior-level stakeholders
Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team

Skills

CRM

Customer Segmentation

Customer Behavior Analysis

Engagement Modeling

Retention Analysis

Churn Analysis

LTV Modeling

Customer Lifecycle Analysis

A/B Testing

Multivariate Testing

Statistical Analysis

Experimentation Design

Advanced Analytics

Data Visualization

SQL

Python

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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