Digital Marketing Manager
Outset MedicalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Digital Marketing, Higher EducationIndustries
Requirements
- Proven experience in B2B digital marketing, specifically with paid media campaigns across Google Ads, LinkedIn, Facebook, and other digital platforms
- Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., Google Analytics, Excel, Tableau, knowledge of SQL a plus)
- Experience in ad management platforms
Responsibilities
- Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs
- Use statistics and analytical methods to strategically approach programs within scope
- Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates
- Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies
- Develop and execute comprehensive paid media strategies for enterprise product lines and B2C product lines, focusing on lead generation, brand awareness, and conversion goals
- Own oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals
- Develop and execute enhancements that introduce and promote B2B opportunities in existing funnel
- Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities
- Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences
- Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends
- Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting
- Analyze campaign performance metrics, generate insights, and recommend actionable improvements
- Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow
- Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives
- Provide training and support to junior team members or agencies in executing paid media tactics and strategies
- Monitor and report on the revenue, spend, and enrollments vs. forecast for the enterprise business line
Skills
funnel analytics
paid media
organic media
ROAS
CPL
statistics
analytical methods
KPI definition
marketing spend management
campaign reporting
B2B marketing
B2C marketing
RevOps
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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