Sr Market Development Spec CRM - VA at Medtronic

Fairfax, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Healthcare, Cardiovascular, NeurologyIndustries

Requirements

Reside within the territory and drive to multiple accounts throughout the region
Valid driver's license

Responsibilities

Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology
Gather, identify, and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services
Partner with Regional Directors and third-party collaborators
Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs)
Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications
Lead the execution of market development initiatives to drive referral pathway development
Quantify the impact of market development activities and help build the need for the LINQ family of ICMs versus short-term monitors and wearable devices
Identify and expand target customer segments and create partnerships with Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, hospital executives, etc., to develop awareness and tailor marketing strategies to meet their specific needs
Partner with the health economics team and regional economics managers to leverage value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness
Collaborate with local sales and clinical partners to promote Medtronic's products

Skills

Market Development

CRM

Sales

Referral Pathways

Relationship Building

Strategic Initiatives

Cross-Functional Collaboration

Patient Access

Healthcare Marketing

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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