Sr. Manager, Social Media Marketing at Fidelity Investments

Smithfield, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MarketingIndustries

Requirements

5-7 years of digital marketing experience, specializing in social media strategy (agency experience a plus)
Ability to lead brand social handles and drive measurable results
Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities
Ability to quickly build connections and trust with business partners to own the social media direction — from goal setting and plan-building to delivery and measurement of results
Passion for problem solving and owning outcomes, collaborating across multiple teams to accomplish goals
Strong communication, interpersonal and presentation skills
Desire to stay on top of industry trends, competitor insights and measurement data to provide well-informed recommendations to team members
Adept at interpreting data, generating insights and recommending optimizations to deliver strategic counsel and impactful recommendations to business partners
Approach ambiguity with a growth mentality
Knowledge of Financial Services industry and our offerings preferred
Talent to thrive in a fast-paced environment and are easily adaptable to change
Able to balance objectives big and small, remaining persistent in the face of challenges while maintaining a positive attitude

Responsibilities

Lead the organic social strategy for brand handles, prioritizing efforts based on historical performance, platform trends, and business objectives
Help develop and implement the LinkedIn boosting strategy that connects the dots between organic and paid social media
Streamline content intake and execution, assessing inbound post requests and optimizing copy for visibility, engagement, and brand voice alignment
Proactively identify content opportunities, pitch ideas to internal partners, and secure buy-in for new initiatives
Design and implement orchestrated engagement tactics, including coordinated commenting, sharing, and amplification strategies to enhance post visibility
Serve as the voice of organic social, educating internal teams on best practices and platform capabilities
Build and lead a network of social media advocates across marketing, providing training and upskilling to associates to strengthen social fluency and collaboration
Monitor platform trends and competitor activity, translating insights into actionable recommendations
Own reporting and analytics for organic social performance, delivering insights that inform strategy and stakeholder communications
Partner closely with integrated digital marketers along with product, segment, and thought leadership marketing associates to promote content in a connected way across Google, Bing, LinkedIn, YouTube, and Reddit
Blend business and digital marketing expertise with a passion for optimizing channel performance and improving workflows

Skills

Key technologies and capabilities for this role

Social Media MarketingOrganic Social StrategySEOLinkedInContent OptimizationPlatform Best PracticesData-Driven MarketingContent IdeationBrand VoicePaid MediaGoogleBingYouTubeReddit

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 5-7 years of digital marketing experience, specializing in social media strategy, with agency experience being a plus.

What key skills are needed for the Senior Manager, Social Media Marketing position?

Candidates need the ability to lead brand social handles and drive measurable results, a deep understanding of existing and emerging social media platforms, and skills in strategy development, content optimization, analytics, and cross-team collaboration.

Is this a remote or on-site position?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this social media marketing manager role?

A strong candidate is a strategic thinker with 5-7 years in digital marketing focused on social media, experience leading brand handles, deep platform knowledge, and the ability to drive engagement through data-driven strategies and internal collaboration.

Fidelity Investments

Investment management and financial services provider

About Fidelity Investments

Fidelity Investments offers a range of financial services and tools designed to help individuals manage their investments and stay informed about the markets. Their products include mobile applications and market monitoring tools that provide users with real-time market quotes, news, and trading capabilities. For example, the Fidelity Market Monitor for Glass delivers daily market quotes directly to Google Glass, while the Fidelity app for Windows Phone 8 allows users to access news and trading tools on their mobile devices. Additionally, features like the Watch List Visualization for iPad help users track stock price changes over time using a heatmap. What sets Fidelity apart from its competitors is its focus on integrating new technologies and user-friendly interfaces to enhance the investment experience. The goal of Fidelity Investments is to empower individuals with the information and tools they need to make informed financial decisions.

Boston, MassachusettsHeadquarters

1946Year Founded

$120,238.8MTotal Funding

DEBT_FINANCINGCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Mental Health Support

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Parental Leave

Student Loan Assistance

Tuition Reimbursement

Risks

Loss of key personnel like Gita Bal may impact Fidelity's research capabilities.

Increased competition from Vanguard's new division could draw clients away from Fidelity.

Potential reputational risk from Bitcoin ETF outflows could affect Fidelity's offerings.

Differentiation

Fidelity Labs offers innovative beta products like Market Monitor for Google Glass.

Fidelity's mobile solutions are available on multiple platforms, including Windows Phone and iPad.

Fidelity's Open Limit Order Visualization provides unique insights into order execution proximity.

Upsides

Increased adoption of wearable tech could boost Fidelity's mobile solutions.

Growing interest in Bitcoin ETFs suggests expansion in Fidelity's digital asset offerings.

Rise of AI could benefit Fidelity's data analytics and AI-driven investment strategies.

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