Sr. Manager, Precision Media at Taco Bell

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Quick Service Restaurant, Food & Beverage, MarketingIndustries

Requirements

Experience leading innovative media strategies across first-party (1P) and third-party (3P) delivery programs, loyalty acquisition, e-commerce retention, and customer-centric campaigns
Expertise in overseeing media strategies across diverse channels including television, online video, digital, mobile, and paid social
Proficiency in managing and optimizing multiple Customer Data Platforms (CDPs) for data-driven media strategy development and personalized campaigns
Strong relationship-building skills with third-party delivery aggregators (e.g., DoorDash, Uber Eats, GrubHub) and vendors to drive partnerships and innovation
Ability to collaborate cross-functionally with teams such as Consumer Loyalty, Paid Media, Marcom, Digital, CDO, Delivery, and channel leaders
Knowledge of aligning media strategies with brand KPIs, P&L targets, and attributing economic value to loyalty and delivery programs

Responsibilities

Lead and develop innovative media strategies to enhance customer loyalty, acquisition, retention, repeat transactions, and frequency
Assist the Consumer Loyalty team in overseeing cross-brand integrated loyalty offerings, including awareness, acquisition, engagement, and lifecycle marketing
Manage media agencies and partners to implement strategies achieving brand objectives
Oversee operation and optimization of three distinct CDPs, leveraging data insights for media strategy refinement, seamless integration, targeted campaigns, and personalized experiences
Lead media strategies for third-party delivery aggregators (DoorDash, Uber Eats, GrubHub), forge/maintain vendor relationships, and act as a change agent for innovative solutions
Ensure alignment with brand KPIs and P&L targets through collaboration with Delivery, Loyalty, and cross-functional teams
Partner with key stakeholders (e.g., Head of Paid Media, VP of Digital, CDO, Director of Loyalty, Director of Delivery) to attribute full economic value of programs
Coordinate with internal departments (legal, digital, creative, product, social, CRM, media agencies) for seamless execution

Skills

Precision Media

Media Strategy

First-Party Delivery

Third-Party Delivery

Loyalty Acquisition

E-commerce Retention

Customer-Centric Campaigns

DoorDash

Uber Eats

GrubHub

Strategic Partnerships

Customer Engagement

Taco Bell

Fast-food chain serving Mexican-inspired cuisine

About Taco Bell

Taco Bell offers a variety of Mexican-inspired fast food items, including tacos, burritos, and quesadillas, primarily in the United States with a global franchise presence. The company differentiates itself by frequently introducing unique and limited-time menu items that attract customers. Its business model combines company-owned and franchised locations, allowing for rapid growth while minimizing costs. Taco Bell aims to maintain a strong brand presence and enhance community engagement through initiatives like the Taco Bell Foundation.

Irvine, CaliforniaHeadquarters

1962Year Founded

$13.7MTotal Funding

DEBTCompany Stage

Food & Agriculture, Consumer GoodsIndustries

10,001+Employees

Benefits

Hybrid Work Options

Onsite Childcare

Paid Vacation

Parental Leave

401(k) Company Match

Comprehensive Medical & Dental

Gym Membership

Risks

Entry into the chicken nugget market faces competition from McDonald's and Chick-fil-A.

Closure of Brookhaven location suggests potential site selection or market saturation issues.

AI voice ordering could lead to dissatisfaction if technology fails or privacy concerns arise.

Differentiation

Taco Bell offers a unique Mexican-inspired menu with innovative limited-time offerings.

The brand's franchise model allows rapid expansion with minimized capital expenditure.

Taco Bell's affiliation with Yum! Brands provides shared resources and market insights.

Upsides

Crispy Chicken Nuggets with Hidden Valley Ranch Sauce could attract new customers.

Live Más Café diversifies offerings, tapping into the growing specialty drinks market.

AI-powered voice ordering enhances efficiency and customer experience in over 300 locations.

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