Sr. Manager, Marketing Disney+ at The Walt Disney Company

São Paulo, State of São Paulo, Brazil

The Walt Disney Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Entertainment, MediaIndustries

Requirements

  • At least 5 years of experience in direct-to-consumer (D2C). Preferred Industries: Media & Entertainment, Consumer Goods, Communication & Advertising and Technology
  • Advanced proficiency in English (both written and spoken) and Spanish (intermediate is a plus)
  • Leadership experience managing teams and handling marketing budgets
  • Creative, strategic, and goal-oriented with a passion for storytelling
  • Strong consultative and persuasive skills, with the ability to influence decisions
  • Strong adaptability and ability to thrive in a fast-paced, results-oriented environment
  • Proven experience in developing creative and media briefs that lead to successful campaigns
  • Strong background in running media campaigns, especially in dynamic, fast-moving environments
  • Track record of launching and sustaining global brands, content, or franchises
  • Ability to work effectively across a matrixed organization with multiple stakeholders
  • Ability to work independently and manage complex tasks with competing priorities
  • Strong resilience and ability to thrive under pressure

Responsibilities

  • Develop the medium- and long-term strategic planning for the Disney+ brand, defining priorities and growth levers, considering business objectives and the competitive landscape, with a consumer-centric focus
  • Create relevant storytelling for local audiences to build brand connection and increase consumer relevance through creative and effective plans
  • Align strategy and communication with partner areas (Social, PR, Lifecycle, DAX, Digital Media, Integrated Media, LOP, Sports Marketing, Creative, Partners, CX, Content Strategy, Content XP), ensuring effective execution of marketing campaigns
  • Monitor and control the effectiveness of the platform’s key KPIs, maintaining communication with partner areas to drive continuous process improvement
  • Ensure and identify internal synergy opportunities with the aforementioned partner areas to leverage business opportunities and efficiencies
  • Develop and retain internal talent that contributes to a positive work environment aligned with the company culture
  • Lead the innovation agenda in communication and creative solutions, focusing on building awareness of the platform and its content
  • Manage and monitor budget and resources for plan execution and liaise with partner areas (Finance & Regional) to align reporting and controls

Skills

Brand Marketing
Strategic Planning
Campaign Management
Media Planning
Creative Briefing
Subscriber Acquisition
Subscriber Retention
Storytelling
Consumer Insights

The Walt Disney Company

Leading producers & providers of entertainment and information

About The Walt Disney Company

N/AHeadquarters
1923Year Founded
N/ACompany Stage
10,001+Employees

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