Sr. Manager, GTM Strategy - Retail at Chamberlain Group

Oak Brook, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Intelligent Access, Consumer TechnologyIndustries

Requirements

Bachelor's degree in business, marketing, or related field
7+ years in Sales and/or Marketing
5+ years with a focus on Retail Channel strategy and planning
Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
Strong financial acumen; demonstrated ability

Responsibilities

Design and execute GTM channel strategies for assigned business unit that achieve business objectives and drive execution in sell-in, sell-through and result in increased market share within the Channel and with customers/partners
Lead analysis and deployment of strategic initiatives, including creating briefs, determining optimal audience segmentation, and driving execution across teams. Measure and communicate their effectiveness against business goals and drive improvements based on insights
Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
Manage customer/partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities
Synthesize the cross-functional GTM planning for new and existing products, ensuring commercialization alignment across teams to optimize revenue and margin performance
Drive business strategy by analyzing performance, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across customer/partner segments and programs to accelerate achievement of revenue goals
Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts
Manage Channel P&L and collaborate with cross functional partners including supply chain, product and sales operations to create and manage a budget and sales forecast by segment/customer
Analyze competitor behavior to identify opportunities for continual improvement and optimize GTM strategies
Build strong relationships with customers/channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed

Skills

Key technologies and capabilities for this role

GTM StrategyChannel StrategyBusiness DevelopmentProduct ManagementMarketingSalesData AnalysisMarket InsightsAudience SegmentationValue PropositionsPartner EngagementRevenue Growth

Questions & Answers

Common questions about this position

What experience is required for the Sr. Manager, GTM Strategy role?

The role requires 7+ years in Business Development, Product Management, Marketing and/or Sales with a focus on channel strategy, operations, or go-to-market planning, and a minimum of a Bachelor's Degree in Business, Marketing, Finance, Analytics or related field.

What are the main responsibilities of this position?

Key responsibilities include designing and executing GTM channel strategies, leading analysis of strategic initiatives, overseeing value propositions for new products, managing customer/partner segmentation, synthesizing cross-functional GTM planning, driving business strategy, documenting growth strategies, managing Channel P&L, analyzing competitors, and building partner relationships.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of background makes a strong candidate for this role?

A strong candidate will have 7+ years of experience in Business Development, Product Management, Marketing, or Sales focused on channel strategy or GTM planning, plus a relevant Bachelor's degree, with skills in analytics, partner engagement, and driving revenue growth in retail channels.

Chamberlain Group

Smart home access control solutions provider

About Chamberlain Group

Chamberlain Group specializes in intelligent access solutions, focusing on smart home connectivity and access control systems. Their main products include garage door openers, commercial door openers, and gate operators, which can be professionally installed or purchased as DIY options for enhanced home security and convenience. The myQ app is a key feature that allows users to control their access points remotely, providing added security and convenience. Unlike many competitors, Chamberlain Group combines high-quality hardware with a smart home ecosystem that supports both direct sales and partnerships with professional installers. The company's goal is to lead in the access solutions market while ensuring customer satisfaction and promoting diversity and inclusion within the workplace.

Oak Brook, IllinoisHeadquarters

1954Year Founded

VENTURE_UNKNOWNCompany Stage

Hardware, Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Recall of LiftMaster myQ panels may harm reputation and consumer trust.

Patent lawsuit against Overhead Door Corporation could lead to financial liabilities.

Cybersecurity risks from automotive integrations may expose vulnerabilities.

Differentiation

Chamberlain Group offers a comprehensive smart home ecosystem with the myQ app.

The company provides both DIY and professionally installed access solutions.

Chamberlain Group has a long history of innovation in access control since 1900.

Upsides

Integration with EV charging stations enhances user convenience and platform utility.

Expansion into smart city infrastructure offers new growth opportunities.

AI-powered predictive maintenance can improve reliability and customer satisfaction.

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