Sr. Manager, Demand Generation at Forter

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Cybersecurity, EcommerceIndustries

Requirements

7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role
Proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries
Deep expertise in marketing automation platforms such as HubSpot, Outreach, and 6sense, along with Salesforce CRM
Strong track record of executing multi-channel campaigns with measurable ROI
Excellent cross-functional collaboration skills, particularly with Sales
Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights
Strong leadership and communication skills; comfortable presenting to executive stakeholders

Responsibilities

Develop and own the global demand generation strategy, with clear goals for pipeline creation, new logo acquisition, and customer expansion
Design, launch, and optimize integrated campaigns across digital, paid media, ABM, email, webinars, and events
Monitor performance across the funnel, applying testing and data insights to improve conversion rates and campaign ROI
Partner with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes. Enable SDRs with effective follow-up strategies
Manage marketing automation and CRM integrations (e.g., HubSpot, Salesforce) to support campaign execution and reporting
Own KPIs for demand generation. Track and report on campaign performance, pipeline impact, and ROI for executive stakeholders
Lead and mentor a small but growing demand generation team, fostering a culture of creativity, accountability, and continuous improvement

Skills

Key technologies and capabilities for this role

Demand GenerationHubSpotSalesforceOutreach6senseABMPaid MediaEmail MarketingWebinarsEventsMarketing AutomationCRMPipeline ManagementLead ScoringCampaign ROIData Analytics

Questions & Answers

Common questions about this position

What experience is required for the Sr. Manager, Demand Generation role?

Candidates need 7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role, plus proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries.

What technical skills and tools are essential for this position?

Deep expertise in marketing automation platforms such as HubSpot, Outreach, and 6sense, along with Salesforce CRM, is required, along with a strong track record of executing multi-channel campaigns with measurable ROI.

What does the role involve in terms of team leadership?

The role includes leading and mentoring a small but growing demand generation team, fostering a culture of creativity, accountability, and continuous improvement.

What soft skills are needed for success in this role?

Excellent cross-functional collaboration skills, particularly with Sales, an analytical mindset with experience building and interpreting dashboards, and strong leadership and communication skills for presenting to executives are essential.

Is the salary or compensation mentioned for this position?

This information is not specified in the job description.

Forter

Fraud prevention and identity protection services

About Forter

Forter provides a range of services designed to protect online businesses from fraud and abuse. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make instant decisions to stop fraudsters, and abuse prevention to identify unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and improve transaction conversion rates while ensuring compliance with European regulations like PSD2. The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, and aims to enhance revenue protection and customer experience for online retailers.

New York City, New YorkHeadquarters

2013Year Founded

$513.6MTotal Funding

SERIES_FCompany Stage

Cybersecurity, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Home Office Stipend

Unlimited Paid Time Off

Hybrid Work Options

Risks

Rising BNPL services complicate fraud detection and increase payment default risks.

Increased returns fraud challenges Forter's fraud prevention systems.

Shift to social media shopping introduces new fraud vectors for Forter to address.

Differentiation

Forter offers real-time, automated fraud prevention solutions for online merchants.

The company focuses on consumer-centric fraud prevention, enhancing customer experience and growth.

Forter's services include identity protection, fraud management, and payment optimization.

Upsides

Forter's AI enhancements improve decision capabilities, boosting fraud prevention effectiveness.

Partnerships with Shopify, Salesforce, and PwC enhance Forter's competitive positioning.

Integration with Gr4vy streamlines payments and mitigates risks for enterprise merchants.

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