Sr. Manager, Biddable Media - Arby's and Baskin Robbins at Inspire

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Quick Service RestaurantIndustries

Requirements

4 Year Degree Preferred
5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media
5+ years working in media buying either on the agency side or the client side
Experience managing people and projects
Demonstrated experience in problem solving and managing multiple tasks
Ability to lead teams and deliver results
Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, an appreciation for the power of true teamwork
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision

Responsibilities

Owning and overseeing all digital media activation for respective brand(s). Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search
Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance
Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s)
Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance
Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought
Work with your team to ensure billing and budget pacing is handled accurately and on time
Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team
Push test and learn agendas to media and business performance
Delivery ad hoc campaigns and requests in a timely organized manner
Be partners to Media Strategy and planning as well as Publicis in buying and planning all media
Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed
Interface with external/internal teams in managing requests concerning processes and deliverables
Partner with Managers of MS&P and the agency relationship at the “pod” level
Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed
Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
Work with Audience Planning to determine audience scalability and strategies across each platform
Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges
Leading a team of 3 – 5 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio

Skills

Key technologies and capabilities for this role

ProgrammaticPaid SocialPaid SearchDigital Media ActivationMedia OptimizationCampaign ManagementAnalyticsBudget PacingAudience PlanningAd TechPerformance ReportingTeam Leadership

Questions & Answers

Common questions about this position

What team size will the Sr. Manager lead?

The Sr. Manager will lead a team of 3-5 direct reports.

Is this position remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What digital media channels does this role oversee?

The role oversees Programmatic, Paid Social, Biddable 3PD, and Paid Search channels.

What experience makes a strong candidate for this position?

Strong candidates have well-developed analytical ability, a proven track record of extracting insights from large data sets, confident communication skills for presenting to leadership like brand CMOs, and experience leading teams in digital media activation.

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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