[Remote] Sr. GTM Analyst at iSpot.tv

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Not SpecifiedCompensation

N/AExperience Level

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Not SpecifiedVisa

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Requirements

Bachelor's degree in Business, Marketing, Data Science, a related quantitative field, or equivalent experience
5+ years of experience in sales/revenue operations, marketing analytics, or a similar data-focused role
Advanced proficiency in Tableau for data visualization and dashboard creation
Strong expertise in SQL for data extraction and manipulation
Experience with Salesforce data
Proven experience working with large datasets and complex data structures
Excellent analytical, problem-solving, and critical thinking skills
Ability to communicate complex data insights clearly and concisely to both technical and non-technical audiences, including senior leadership
Experience in the ad tech or SaaS industry is a plus
Experience with databases such as Snowflake, Redshift, or similar is a plus
Experience with dbt is a plus

Responsibilities

Develop and maintain interactive dashboards and reports using Tableau to visualize GTM performance
Support the development, reporting, and analysis of key company metrics used by the C-Suite and presented to the Board of Directors
Extract, clean, and analyze large datasets to identify trends, patterns, and key insights
Collaborate with sales and marketing teams and leadership to understand their data needs and provide strategic recommendations
Conduct in-depth analysis of sales activity and pipeline metrics
Identify opportunities for process improvements and data automation to enhance reporting efficiency
Present findings and recommendations to stakeholders across the organization, including GTM leadership

Skills

iSpot.tv

TV ad measurement and attribution services

About iSpot.tv

iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through precise measurement and actionable insights.

Bellevue, WashingtonHeadquarters

2012Year Founded

$372.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consumer Software, EntertainmentIndustries

201-500Employees

Benefits

Stock Options

Hybrid Work Options

Flexible Work Hours

Risks

Competition from companies like FuboTV could challenge iSpot's market share.

Former iSpot executives joining competitors may lead to knowledge transfer risks.

Complex media landscape may affect the effectiveness of iSpot's collaborations.

Differentiation

iSpot.tv offers real-time analytics for TV ads, unlike legacy solutions.

The company provides cross-platform measurement, unifying TV and digital ad performance.

iSpot.tv's platform integrates seamlessly with existing marketing tools for enhanced ad optimization.

Upsides

Growing demand for cross-platform measurement boosts iSpot.tv's market potential.

Partnerships with companies like Roku enhance iSpot.tv's data accuracy and ad targeting.

The rise of programmatic TV advertising increases demand for iSpot.tv's advanced capabilities.

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