[Remote] Sr Group Product Manager - Growth Platform at Kraken

United States

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$146,000 – $234,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FinTechIndustries

Requirements

Minimum 7+ years of product management experience
Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability)
Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance)
Strong analytical chops; turn data into decisions and measurable outcomes

Responsibilities

Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed
Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels, with compliance by design (consent, disclosures, regional rules), full auditability, and guardrails
Design and build a best-in-class communications and content platform (push, email, in-app orchestration, experimentation/holdouts, templates, localization, governance) that accelerates time to market and enables personalization at scale
Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts, creator earnings dashboards, promo and asset libraries, partner APIs, and fraud/abuse controls, to drive creator activation and revenue
Define the platform strategy that increases engagement and retention from day one by powering push, email, and in-app; unlocking self-serve for Marketing and Product; enabling A/B/n tests of triggers, timing, and content; and delivering team-owned improvements tied to clear KPIs
Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms: segmentation, orchestration, templates, and A/B/n on triggers, timing, and content, to maximize speed and impact across channels
Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Brand, Client Engagement, Data, and Engineering; partner with the C-suite to align on bets and unblock fast
Drive adoption and measurable impact: operational docs, onboarding, feedback loops; KPIs include experiment volume and cycle time, self-serve adoption, delivery latency/uptime, and lifts in NTU (New Transacting Users), TU (Transacting Users), and retention attributable to the platform
Lead product strategy and operating cadence across teams, manage and mentor PMs, and step in directly on high-impact initiatives from discovery through launch
Work hands-on with Engineers, Designers, and PMs, and engage directly with the C-suite

Skills

Key technologies and capabilities for this role

Product ManagementProduct StrategyTeam LeadershipMentoringAICommTechMarTechContent PlatformCMSAffiliate PlatformKOL PlatformDiscoveryLaunch

Questions & Answers

Common questions about this position

What is the salary range for the Sr Group Product Manager role?

The salary range is $146K - $234K.

Is this position remote?

Yes, this is a fully remote position with Krakenites in 70+ countries.

What skills or experience are required for this role?

The role requires experience leading product strategy for platforms like CommTech, MarTech, Content Platform, CMS, and Affiliate/KOL, managing and mentoring PMs, hands-on work with Engineers, Designers, and PMs, and direct engagement with the C-suite.

What is the company culture like at Kraken?

Kraken is a mission-focused company rooted in crypto values, with a flat structure, fully remote team across 70+ countries speaking over 50 languages, emphasizing crypto conviction, industry-leading security, and accelerating global crypto adoption.

What should I do before applying to this role?

Before applying, read the Kraken Culture page to learn about internal culture, values, and mission, and familiarize yourself with the Kraken app by learning how to create a Kraken account.

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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