Sr Expert, Global Brand Social Creative at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Sportswear, Brand CreativeIndustries

Requirements

Bachelor’s degree in design or related field (or suitable combination of education, experience, and training)
Deep passion and knowledge of global sport and athletes
Creative leadership – deep experience working with Sr. Creative Directors and Art Directors to inspire and guide social design teams through ambiguity and complexity
Proven creative mastery of internet & social knowledge – thorough ability to deliver outstanding content, ideas, and experiences on time and within budget
Strong strategic communication – high proficiency in effectively applying visual skills to communicate complex ideas, aligning stakeholders with clarity and influence
Collaboration & influence – proven expertise in building trust across cross-functional teams and external partners
Entrepreneurial drive – proficiency in identifying opportunities and driving innovation
Talent magnetism – ability to help attract, mentor, and retain top creative talent
Online Culture Aptitude – ability to identify trends, know what’s hot, who the latest creators, athletes, and artists are, and identify opportunities to pioneer new ideas through social platforms

Responsibilities

Developing high-impact, platform-right campaigns against new brand concepts
Partnering within a virtual team to create amazing social ideas, including creative strategic intent, platform innovation, and culture-bending work
Demonstrating best utilization of different social platforms, owned partner, and digital channels for innovative creative executions
Executing with social platform in mind across Nike brand + partner brand social platforms and emerging mediums for every project
Collaborating with creative leadership to build and deepen relationships within each new brand concept team to develop insightful connection points that speak to consumers at the appropriate pulse of culture & sport
Influencing and obsessing over how brand concepts and campaign direction show up on owned & partner social handles
Discovering new places of virality and consumer insights that push the team and brand in new ways of modern marketing and internet creativity
Unlocking innovative storytelling mechanisms to utilize social in untapped approaches that engage consumers at expected sport & cultural moments in unexpected ways
Serving as a strong executional partner for brand concepts alongside external agencies, working collaboratively to build upon each other’s work

Skills

Social Media Campaigns

Creative Strategy

Platform Innovation

Digital Storytelling

Cultural Insights

Brand Marketing

Social Platforms

Virality

Consumer Insights

Modern Marketing

Internet Creativity

Art Direction

Narrative Development

Production Collaboration

Media Partnerships

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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