Sr Director, Outbound PMM (Creators) at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, Generative AIIndustries

Requirements

A minimum of ten years of product marketing experience, including senior leadership roles driving strategy and execution for innovative products
Passion for new technologies, with deep knowledge of the GenAI landscape
Deep understanding of creator ecosystems and how communities adopt and influence technology
Demonstrated skill in developing effective product positioning, messaging, and content that drives engagement and adoption
Experience successfully launching AI or technical products to market, with an ability to differentiate in a fast-evolving, competitive space
Proven track record in collaborating across all levels of an organization
Expertise in crafting, implementing, and leading change management initiatives
Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
Skilled at toggling between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
Executive presence and experience representing brands externally through thought leadership, customer events, or industry forums
Strong storytelling ability, with a creative mindset and passion for crafting narratives that resonate with diverse audiences

Responsibilities

Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact
Spearhead creative campaigns and evergreen communications that drive awareness and engagement
Act as a messaging expert, translating briefs and complex concepts into compelling narratives
Align strategy across social, content, and community channels, working cross-functionally to execute at scale
Develop and maintain deep relationships with stakeholders across marketing, community, insights & research, communications, and partnerships
Partner with Inbound PMM to translate product and community insights into marketing strategy
Collaborate with marketing, sales, and communications teams to orchestrate unified launch plans that drive product adoption
Enable GTM and Marketing teams to understand, articulate, and amplify product value
Act as a public-facing voice through events, customer conversations, and thought leadership opportunities

Skills

Product Marketing Management

Go-to-Market Strategy

Messaging

Positioning

Partner Marketing

Creative Campaigns

Content Strategy

Community Management

Cross-functional Collaboration

Stakeholder Management

Co-marketing

Social Media Marketing

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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