Sr. Director - HCP Media at Eli Lilly and Company

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Expertise in HCP media strategy and investment, serving as the enterprise expert
Ability to define strategic vision, governance models, and innovation roadmaps for HCP media channels (SOA, EHR, endemic display, programmatic, point of care)
Strong partnership skills with medical, legal, regulatory, and data governance teams to ensure compliance, privacy, and transparency
Proficiency in data-driven insights for channel performance evaluation, targeting, measurement, and optimization
Experience leading cross-functional collaboration and influencing senior executives and brand teams
Skills in vendor, agency, and partner management, including performance standards and accountability
Capability to manage enterprise-level financial investments with fiscal discipline and compliance

Responsibilities

Define and lead the enterprise HCP media strategy, establishing frameworks for investment, targeting, measurement, and compliance
Build a unified media vision across professional channels (SOA e.g., Medscape, Doximity; EHR ecosystems; endemic display; programmatic; point of care) for consistency, scalability, and impact
Partner with medical, legal, regulatory, and data governance teams to uphold privacy, transparency, and compliance standards
Identify, prioritize, and manage investments shaping HCP engagement, education, and prescribing behavior
Develop and evolve integrated HCP media frameworks, optimizing for reach, efficiency, and clinical relevance
Oversee vendor and partnership strategies, establishing performance standards and accountability for innovation and impact
Evaluate channel performance through data-driven insights to ensure measurable engagement, trust, and value
Serve as enterprise expert and advisor to brand teams, executives, and cross-functional partners on HCP media strategy
Translate media data and market insights into actionable enterprise recommendations
Build organizational understanding of the HCP media ecosystem for customer-centric engagement
Oversee relationships with HCP media partners, agencies, and platforms, ensuring alignment with objectives and governance
Drive accountability through partnership reviews, innovation pilots, and measurement frameworks
Manage enterprise-level HCP media investments across platforms and brands
Implement transparent governance for fiscal discipline, compliance, and alignment with priorities
Safeguard HCP media practices to meet or exceed requirements

Skills

Key technologies and capabilities for this role

HCP Media StrategyProgrammatic MediaEHR EcosystemsEndemic DisplayPoint of Care MediaMedia GovernanceTargetingMeasurementComplianceData Governance

Questions & Answers

Common questions about this position

What is the reporting structure for the Sr. Director - HCP Media role?

This role reports to the Associate Vice President of Media & Partnerships and serves as the enterprise’s expert in professional media strategy and investment.

What salary or compensation is offered for this position?

This information is not specified in the job description.

Is this a remote position or does it require working from a specific location?

This information is not specified in the job description.

What key skills and expertise are required for the HCP Media Lead role?

The role requires expertise in defining enterprise HCP media strategy, leading professional media channels like SOA, EHR, endemic display, programmatic, and point of care, and partnering with medical, legal, regulatory, and data governance teams for compliance.

What does Eli Lilly's company culture emphasize?

Eli Lilly unites caring with discovery to make life better for people around the world, puts people first, and values giving best effort to work while contributing to communities through philanthropy and volunteerism.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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