[Remote] Sr. Director, Field Sales - Swire at The Coca-Cola Company

United States

The Coca-Cola Company Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

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Responsibilities

  • Work with the system on the following parameters to spearhead field leadership:Performance of the company in achieving volume & revenue growth within their region primarily focused on their one Top Coke bottler
  • Influence executive leadership regarding matters of strategic importance to the organization to maximize the brand’s productivity within their respective division
  • Participate and provide bottler input, insights, and expertise to help shape annual company strategies and objectives
  • Flawless execution of brand’s marketing plans in addition to implementation of localized tactics to accelerate retail activation
  • Track, rank and publish results holding their BA team and divisional bottling partners accountable for generating winning results
  • Communicate and manage results with sales team and bottlers to merchandise successes and identify gaps while selling solutions
  • Heightened prioritization of brand’s key priorities to ensure best in class execution
  • Supporting BA Operations/Supply Chain to ensure their bottlers are aligned to support our logistics and inventory strategies
  • Co-develop & implement joint business plans with the bottling system in their region that are comprehensive and aligned with broader Company and Operating Unit plans
  • Sell-in the annual Bottler Plans to define volume and spend budgets for all bottlers including i

Skills

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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