[Remote] Sr. Director, Field Sales - Swire at The Coca-Cola Company

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Sports Nutrition, Consumer GoodsIndustries

Requirements

Based in Salt Lake City, Utah
Ability to travel 51% - 75%
Experience influencing mid-senior level personnel and executive leadership at Coke bottlers
Capability to negotiate with bottlers on priorities, platform focuses, investments, tactics, and localized support plans
Skills in collaborating with DVP, commercial, marketing, customer, and operations teams
Expertise in leveraging customer & bottler acceleration strategies, regional marketing activation, channel & retail strategies, segmentation, and innovation

Responsibilities

Deliver company’s annual goals and KPIs for respective geography, primarily accountable for one top Coke bottler and applicable BA regional support team
Drive best-in-class execution plans to achieve revenue and profit for the region
Serve as day-to-day point person for mid-senior level personnel at top bottler and additional mainstream Coke bottlers in the division
Negotiate with bottlers to align with key priorities, platform focuses, investments, tactics, and localized support plans while meeting divisional volume, profitability, consumer metrics, and market share goals
Lead field-based sales & marketing team and collaborate with cross-functional touch points in customer, commercial, marketing, and operations
Collaborate with DVP, commercial, marketing, and customer counterparts to create regional plans
Spearhead field leadership on performance for volume & revenue growth within region, focused on top Coke bottler
Influence executive leadership on strategic matters to maximize brand productivity
Participate and provide bottler input, insights, and expertise to shape annual company strategies and objectives
Ensure flawless execution of brand’s marketing plans and implementation of localized tactics for retail activation
Track, rank, and publish results, holding BA team and bottling partners accountable
Communicate and manage results with sales team and bottlers, merchandising successes, identifying gaps, and selling solutions
Prioritize brand’s key priorities for best-in-class execution
Support BA Operations/Supply Chain to align bottlers with logistics and inventory strategies
Co-develop & implement joint business plans with bottling system aligned with Company and Operating Unit plans
Sell-in annual Bottler Plans to define volume and spend budgets for all bottlers

Skills

Key technologies and capabilities for this role

Field SalesRevenue GrowthProfitability ManagementBottler NegotiationKPI DeliverySales ExecutionTeam LeadershipStrategic PlanningMarket Share GrowthConsumer Metrics

Questions & Answers

Common questions about this position

Is this a remote position or does it require a specific location?

The role is based in Salt Lake City, Utah, and is listed under remote locations in the United States, with 51%-75% travel required. Relocation is provided.

What travel is required for this role?

Travel is required 51% - 75% of the time.

What are the key responsibilities of the Sr. Director Field Sales?

The role involves delivering annual goals and KPIs for the geography, focusing on one top Coke bottler, influencing mid-senior level personnel, negotiating alignments with bottlers, and leading a team of field-based sales and marketing employees.

What is the company culture like at BODYARMOR Sports Nutrition?

It's a fast-paced, dynamic environment emphasizing extreme passion, teamwork, innovation, and an entrepreneurial culture backed by The Coca-Cola Company's resources, where employees can move quickly, exceed expectations, and have fun.

What makes a successful candidate for this Sr. Director Field Sales role?

A successful candidate can deliver best-in-class execution plans, influence significant decision makers at bottlers, negotiate alignments on priorities and investments, and collaborate across commercial, marketing, and customer teams to drive regional revenue and profit.

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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