Bachelor/Master’s degree in natural science, medicine or business
8+ years of working experience in the Biotech/Pharmaceutical industry in a field role, thereof at least 3 years in rare disease / specialty
Track record of meeting or exceeding commercial goals, whilst effectively working together with a cross-functional brand team
Demonstrated high learning agility, required to gain deep understanding of rare disease patient journey, care networks and the ability to prioritize work according to the product lifecycle
High willingness to travel including overnight-stays
Must meet requirements to engage with Health Care Professionals according to applicable country law
Fluency in German is required
Responsibilities
Support HCPs in identifying patients with rare diseases (e.g. in Friedreich’s Ataxia) or other prioritized conditions and manage high-profile accounts independently
Drives awareness and improvements in care networks for rare diseases, enhancing patient diagnosis and linkage to care
Engage with HCPs to boost brand perception and share market knowledge to support company goals and future product launches
Drives HCP engagement to enhance brand perception of Biogen’s prioritized assets (e.g. in MS with Neurologists) to meet or exceed targeted unit volume / patient numbers
Develop and execute omnichannel customer engagement plans tailored to territory characteristics and customer preferences
Guide segmentation and targeting activities, enhancing customer relationships through strategic planning and insights
Design initiatives for disease education, optimizes patient pathways, and analyzes patient access threats to propose solutions
Assess and improve patient journey quality, providing recommendations to the cross-functional brand team
Collaborate closely with team members and medical colleagues to enhance referral networks and address HCP requests
Gather and share market intelligence, effectively communicating across all organizational levels