Sr. Associate, Growth Marketing at Tubi

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Streaming Media, Digital Marketing, EntertainmentIndustries

Requirements

4+ years experience in a relevant role
Strong capability to work cross-functionally and be nimble to adapt to business needs
Capable of writing functional SQL queries, while being able to manipulate data in 3rd party tools for optimization
Strong organizational and project management skills, including use of JIRA
Ability to make business cases and effectively communicate them
Working well with ambiguity and thriving in a fast-paced environment
Experience working cross-functionally, managing priorities and expectations with business partners
Willing to travel to San Francisco or Los Angeles office two-three days/week (hybrid role)

Responsibilities

Build analytics frameworks to track KPIs across marketing initiatives
Write prompts to create AI-generated scripts to automate workflows that increase operational efficiency and inform better decision making
Perform research on understanding our target audience and devise unique ways to communicate the Tubi value proposition
Work with the Tubi Product team on partner integrations to ensure high visibility of the Tubi product
Partner with design teams to create formal A/B testing strategies
Work closely with Data Science to validate test results
Support marketing initiatives with earned, owned, and paid initiatives
Serve as the DRI for assigned international markets to maximize the impact in those regions
Manage the media cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
Provide detailed insights into partner performance and make recommendations on next steps
Work with analytics suites (Amplitude, Segment) to drive results using experimentation

Skills

Analytics

KPI Tracking

Data Analysis

A/B Testing

AI Prompts

Audience Research

Media Management

Paid Media

Owned Media

Earned Media

Partner Management

Cross-functional Collaboration

Reporting

Tubi

Free ad-supported movie and TV streaming

About Tubi

Tubi provides a free streaming service that allows users to watch a large selection of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for quality entertainment without the costs associated with services like Netflix or Hulu. Tubi primarily targets a diverse audience, including budget-conscious consumers and those who prefer streaming over traditional cable TV. Currently, Tubi operates in the United States and is working on meeting GDPR requirements to expand into European markets. The company's goal is to offer accessible entertainment while generating revenue through advertising partnerships.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$73MTotal Funding

ACQUISITIONCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.

Risks

'Scenes' may struggle to differentiate from TikTok and Instagram Reels.

UK expansion faces regulatory and competitive challenges from local streaming services.

Past perceptions of Tubi as a 'scam' may hinder brand trust and growth.

Differentiation

Tubi offers a vast library of free, ad-supported content, unlike subscription services.

The 'Scenes' feature provides TikTok-style clips to enhance content discovery.

Tubi's partnerships with creators like Issa Rae boost its appeal to diverse audiences.

Upsides

Growing interest in ad-supported streaming boosts Tubi's user base and ad revenue.

The 'Scenes' feature aligns with the trend of short-form video consumption.

Tubi's potential European expansion opens new markets and revenue streams.

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