Spécialiste Développement de Marché Innovation F/H at Medtronic

Marseille, Provence-Alpes-Cote d'Azur, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Expertise in clinical and strategic approaches for market development of innovative medical devices (Aurora™ EV-ICD, Tyrx™ antibacterial envelope, Micra™ leadless pacemaker)
Ability to work on a defined geographic zone
Knowledge of cardiology, patient selection tools/methods, and recognized indications for the products
Strong collaboration skills with field teams, marketing, sales, and key stakeholders (cardiologists, pharmacists, infectiologists, etc.)
Proficiency in French (job description in French) and likely English for European collaboration

Responsibilities

Define and implement local development plans aligned with national strategy on assigned geographic zone
Collaborate with field and marketing teams to qualify and segment implanting centers, then deploy national market development action plans using division programs/tools/resources
Adapt and disseminate clinical evidence to implanting physicians and decision-makers to integrate technologies into practices, promoting society recommendations for Micra™, Aurora™, and TYRX™
Collaborate with sales to define financing strategies for non-reimbursed products and ensure adoption by stakeholders
Identify and engage key opinion leaders favorable to Tyrx™, Aurora™, and Micra™ to promote their use among peers
Organize and coordinate promotional events in hospitals to develop healthcare professionals' knowledge of Medtronic technologies, indications, patient benefits, and center value
Organize and coordinate regional information meetings and training for field teams
Foster collaboration between hospital cardiologists and implanting physicians to identify and manage patients suitable for Micra™ and Aurora™
Analyze market trends: adoption levels of indications, market evolution, and center segmentation
Track revenues associated with the three product lines in the geographic zone
Measure, track, and communicate progress/results of regional initiatives to business and marketing managers
Collaborate with French and European marketing by sharing data on technology adoption, care pathways, obstacles, financing, market trends, and competitor activities
Participate in European meetings to provide local insights on initiative effectiveness

Skills

Market Development

Clinical Promotion

Cardiology

Strategic Planning

Physician Engagement

Patient Selection

CRM

Clinical Evidence

Segmentation

Product Launch

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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