Specialist, Marketing Automation at Nasdaq

General Escobedo, Nuevo Leon, Mexico

Nasdaq Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Marketing, TechnologyIndustries

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • 3+ years of experience in marketing operations or campaign execution
  • Hands-on experience with Marketo Engage (certification is a plus)
  • Familiarity with CRM systems like Salesforce and basic analytics
  • Strong organizational and communication skills for cross-functional work

Responsibilities

  • Troubleshoot and resolve technical issues related to Marketo and connected systems
  • Maintain and optimize integrations between Marketo, Salesforce, and analytics tools
  • Manage data quality and segmentation to support targeted campaigns
  • Build and execute campaigns in Marketo, including emails, landing pages, and nurturing workflows
  • Collaborate with marketing and sales teams to ensure campaigns meet business objectives

Skills

Key technologies and capabilities for this role

MarketoMarketo EngageSalesforceMarketing AutomationCRMData QualitySegmentationEmail CampaignsLanding PagesNurturing WorkflowsIntegrationsAnalytics

Questions & Answers

Common questions about this position

What is the location and work arrangement for this role?

The position is located in México City and offers a hybrid work environment with at least 3 days a week in-office, subject to change.

What are the key skills and experience required for this position?

Candidates need a Bachelor’s degree in Marketing, Business, or related field (or equivalent), 3+ years in marketing operations or campaign execution, hands-on experience with Marketo Engage, familiarity with Salesforce and analytics, plus strong organizational and communication skills.

What compensation and benefits does Nasdaq offer?

Nasdaq offers a competitive, well-rounded rewards package including base pay, short-term incentives (bonus or commission), and long-term incentives (equity) where applicable, with actual pay depending on skills, experience, education, and location.

What is the company culture like at Nasdaq?

Nasdaq fosters a collaborative, inclusive environment that values detail-oriented, tech-savvy individuals who enjoy cross-functional work across teams and time zones, welcomes people from all backgrounds, and supports equal opportunity.

What makes a strong candidate for this Marketing Automation Specialist role?

Strong candidates will have Marketo certification, past agency experience for adaptability, a problem-solving mindset, and experience working across global teams, in addition to the required skills.

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters
1971Year Founded
$9,370.5MTotal Funding
IPOCompany Stage
Data & Analytics, Fintech, Financial ServicesIndustries
5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.
Integration of Metrio's ESG software may face challenges, delaying expected benefits.
Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.
Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.
Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.
Nasdaq's secondary stock offering could provide capital for strategic investments.
Nasdaq Private Market's Series B financing indicates strong investor confidence.

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